Comments on: Word Of Mouth Marketing Sucks http://sitefling.com/blog/word-of-mouth-markeing-sucks/ Sun, 15 Apr 2012 11:11:15 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Niche Marketing Camp http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-709 Niche Marketing Camp Wed, 14 Oct 2009 14:40:20 +0000 http://sitefling.com/blog/?p=585#comment-709 I would say, in Internet Marketing, it`s pretty easy to make this whole thing work, and even track it. See, if you are working in some niche, and create a super-duper ebook, packed with a bunch of valuable information. You give it away for free. It can eventually go viral. And if you have your links in there, you can add tracking, and voila - you have some stats. Just look at FireFox - I am sure the word of mouth plays a HUGE role in how many people use this browser all around the world. I would say, in Internet Marketing, it`s pretty easy to make this whole thing work, and even track it.

See, if you are working in some niche, and create a super-duper ebook, packed with a bunch of valuable information. You give it away for free. It can eventually go viral. And if you have your links in there, you can add tracking, and voila – you have some stats.

Just look at FireFox – I am sure the word of mouth plays a HUGE role in how many people use this browser all around the world.

]]> By: Paul http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-708 Paul Wed, 13 May 2009 22:27:14 +0000 http://sitefling.com/blog/?p=585#comment-708 I am currently involved in a Network marketing company. A lot of the UK high flyers have looked at the net for promoting their wares but have not done due diligence. In a way traditional networkers I have come across have applied internet marketing as they would learn a foreign language by translating the words on the fly instead of thinking in that language. I see no reason why Networking cannot be done via the internet as you still need rapport and the 'know, like and trust' approach. <abbr><em>Paul’s last blog post..<a href="http://www.ourincomeplus.com/index.php?option=com_content&view=article&id=49:how-to-develop-your-business&catid=1:latest-news&Itemid=18" rel="nofollow">How to develop your business</a></abbr></em> I am currently involved in a Network marketing company. A lot of the UK high flyers have looked at the net for promoting their wares but have not done due diligence.
In a way traditional networkers I have come across have applied internet marketing as they would learn a foreign language by translating the words on the fly instead of thinking in that language. I see no reason why Networking cannot be done via the internet as you still need rapport and the ‘know, like and trust’ approach.

Paul’s last blog post..How to develop your business

]]> By: JMarkson http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-707 JMarkson Tue, 14 Apr 2009 12:01:04 +0000 http://sitefling.com/blog/?p=585#comment-707 It's about authenticity, right? WOM is MEGA-powerful---if it's coming from the bottom up and isn't an overt buzz creation attempt. It's a crapshoot if you're trying to orchestrate it. It's a godsend when it "just happens". It’s about authenticity, right? WOM is MEGA-powerful—if it’s coming from the bottom up and isn’t an overt buzz creation attempt.

It’s a crapshoot if you’re trying to orchestrate it. It’s a godsend when it “just happens”.

]]> By: Lorraine Ball http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-706 Lorraine Ball Fri, 10 Apr 2009 17:50:32 +0000 http://sitefling.com/blog/?p=585#comment-706 Word of mouth works best when you do two things: 1 ) create a product worth talking about 2) Tell people what you want them to say. ask them for testimonials, and referrals, don't leave WOM to chance. Word of mouth works best when you do two things:
1 ) create a product worth talking about
2) Tell people what you want them to say. ask them for testimonials, and referrals, don’t leave WOM to chance.

]]> By: Kiya http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-705 Kiya Sat, 04 Apr 2009 17:37:02 +0000 http://sitefling.com/blog/?p=585#comment-705 Hi Justin, good post - as always. Thanks for the 'heads up' and putting WOM into perspective marketingwise. But I have a heads up for you, too. It concerns readability of your blog and the font that you use. The font of your post is quite small but still o.k. (maybe my ma has her opinion about this...) But the font of the comments appears TINY on my screen. Especially with this serif font it is almost UNREADABLE and makes my eyes flicker. I have much better eyes than average but still I have to get as close as 10 inch to the screen to be able to read it... Anyone else have this problem? Cheers, Kiya Hi Justin,

good post – as always. Thanks for the ‘heads up’ and putting WOM into perspective marketingwise.

But I have a heads up for you, too. It concerns readability of your blog and the font that you use.

The font of your post is quite small but still o.k. (maybe my ma has her opinion about this…) But the font of the comments appears TINY on my screen. Especially with this serif font it is almost UNREADABLE and makes my eyes flicker. I have much better eyes than average but still I have to get as close as 10 inch to the screen to be able to read it…

Anyone else have this problem?

Cheers,
Kiya

]]> By: Tony Finbarr-Smith http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-704 Tony Finbarr-Smith Thu, 02 Apr 2009 11:06:43 +0000 http://sitefling.com/blog/?p=585#comment-704 how to track WOM: 1. start a rumor that if you ask how jerr'y baby is, they give you extra hot wings. 2. see how many people ask how jerry's baby is! <a href="http://www.twitter.com/show" rel="nofollow">follow @show on twitter<a> <abbr><em>Tony Finbarr-Smith’s last blog post..<a href="http://www.phatmarketing.net/blog/2009/03/knowing-your-outcome-is-not-all-there-is-to-it/" rel="nofollow">Knowing your outcome is NOT all there is to it!</a></abbr></em> how to track WOM:

1. start a rumor that if you ask how jerr’y baby is, they give you extra hot wings.

2. see how many people ask how jerry’s baby is!

follow @show on twitter

Tony Finbarr-Smith’s last blog post..Knowing your outcome is NOT all there is to it!

]]> By: Steve http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-703 Steve Thu, 02 Apr 2009 09:02:31 +0000 http://sitefling.com/blog/?p=585#comment-703 Hi all This is an interesting debate and here's my point of view. I'm big on measuring, testing and tweaking things to see what works best. In the old days (pre-Internet) it would take ages to try things out and generally costs of doing it were far higher as well. My main point about this debate is that you could and may be should do both things. Set up systems and measure the results and also use word of mouth but in a very specific way. For too long much has been written about the need for compelling copy and I would agree it is vital. It's also vital that there are conversions from lookers into buyers. The biggest and best business become brands in their own right. If the focus was to create a world class business and deliver a great service people would talk about it. To some extend the need for long sales pages and clever copy goes away because people trust you, they trust what you deliver and they want you to have their business. There is a different timescale though - Building a world-class service takes time and in a way it never stops but what happens is that it creates it's own momentum. This momentum helps to lower the cost of client or customer acquisition. My business partner and I have a mortgage broking business (we are based in the UK), it is highly regulated and has suffered from the current credit crunch. The UK mortgage market has dropped by between 70% to 80% and a lot of brokers have closed up and gone bust. We haven't though, our numbers are slightly down on the year before but we are still going. We are not able to advertise without everything going through the Financial Services Authority. Trust me I am not allowed to write promotions in the way that I would want to. We focus on delivering a World-Class service and offer a possibly unique guarantee. We charge a broker fee and always have done where a lot of our competitors don't. I honestly believe it's our attitude to go above and beyond the call of duty that keeps us going. No tricks, nothing clever just a great service. That for me is Word of Mouth but.... not in isolation because it's really hard to measure in the short term. Cheers from the UK Steve <a href="http://www.twitter.com/show" rel="nofollow">follow @show on twitter<a> Hi all

This is an interesting debate and here’s my point of view.

I’m big on measuring, testing and tweaking things to see what works best. In the old days (pre-Internet) it would take ages to try things out and generally costs of doing it were far higher as well.

My main point about this debate is that you could and may be should do both things. Set up systems and measure the results and also use word of mouth but in a very specific way.

For too long much has been written about the need for compelling copy and I would agree it is vital. It’s also vital that there are conversions from lookers into buyers.

The biggest and best business become brands in their own right. If the focus was to create a world class business and deliver a great service people would talk about it. To some extend the need for long sales pages and clever copy goes away because people trust you, they trust what you deliver and they want you to have their business.

There is a different timescale though – Building a world-class service takes time and in a way it never stops but what happens is that it creates it’s own momentum.

This momentum helps to lower the cost of client or customer acquisition.

My business partner and I have a mortgage broking business (we are based in the UK), it is highly regulated and has suffered from the current credit crunch. The UK mortgage market has dropped by between 70% to 80% and a lot of brokers have closed up and gone bust.

We haven’t though, our numbers are slightly down on the year before but we are still going.

We are not able to advertise without everything going through the Financial Services Authority. Trust me I am not allowed to write promotions in the way that I would want to.

We focus on delivering a World-Class service and offer a possibly unique guarantee. We charge a broker fee and always have done where a lot of our competitors don’t.

I honestly believe it’s our attitude to go above and beyond the call of duty that keeps us going. No tricks, nothing clever just a great service.

That for me is Word of Mouth but…. not in isolation because it’s really hard to measure in the short term.

Cheers from the UK

Steve

follow @show on twitter

]]> By: Maggie http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-702 Maggie Thu, 02 Apr 2009 08:23:23 +0000 http://sitefling.com/blog/?p=585#comment-702 Hmmmmmmm Word of Mouth, scenario the cook who cooks those lovely wings goes sick or on holidays and another cook takes over - does not do such a good job - they say you will tell 22 people if you are unhappy to the ratio of 10 if you're happy. WOM has its place, but to reply entirely on that - Man, just undo the plug in the bath, adn be sucked down with the bath water. All forms have their drawbacks, but I for one would rather be able to measure the results than any other methods. Great article! Food for thought for us all and everyone we know who runs a business. Love and Light <a href="http://www.twitter.com/show" rel="nofollow">follow @show on twitter<a> Hmmmmmmm Word of Mouth, scenario the cook who cooks those lovely wings goes sick or on holidays and another cook takes over – does not do such a good job – they say you will tell 22 people if you are unhappy to the ratio of 10 if you’re happy.

WOM has its place, but to reply entirely on that – Man, just undo the plug in the bath, adn be sucked down with the bath water.

All forms have their drawbacks, but I for one would rather be able to measure the results than any other methods.

Great article! Food for thought for us all and everyone we know who runs a business.

Love and Light

follow @show on twitter

]]> By: Ron http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-701 Ron Wed, 01 Apr 2009 20:21:09 +0000 http://sitefling.com/blog/?p=585#comment-701 WOM advertising is not what it used to be and over the years has lost much of it's value. Why? Well because opinions are like butt holes, every one has one so now WOM has to be aligned with where it is coming from and do they have the same tastes and or opinions as you. Forget the reviews because marketers have made use of them as marketing tools and they are rarely more then some hyped up scheme used to garner traffic. It also does well to consider that not all businesses benefit from rapidly increased traffic. Example the much cherished chicken wings that you enjoyed may lose their quality if the restaurant had to scale up their operations to "Handle the Traffic", lines would increase in size, parking could become a problem, hiring more personnel may be detrimental to food preparation quality. Even the most prepared IMers have suffered from overloaded servers, most recent major launches from big names like Mike Filsame among others have fallen prey. In this example of course recovery is usually faster on the internet than brick and mortar and without a quick recovery any progress made with high traffic will soon be wiped out by dissatisfied customers. Summary: In my opinion WOM advertising has little value in the high speed world of the Internet and in the Brick and Mortar world as well. <a href="http://www.twitter.com/ronmai2" rel="nofollow">follow @ronmai2 on twitter<a> WOM advertising is not what it used to be and over the years has lost much of it’s value. Why? Well because opinions are like butt holes, every one has one so now WOM has to be aligned with where it is coming from and do they have the same tastes and or opinions as you. Forget the reviews because marketers have made use of them as marketing tools and they are rarely more then some hyped up scheme used to garner traffic.

It also does well to consider that not all businesses benefit from rapidly increased traffic. Example the much cherished chicken wings that you enjoyed may lose their quality if the restaurant had to scale up their operations to “Handle the Traffic”, lines would increase in size, parking could become a problem, hiring more personnel may be detrimental to food preparation quality. Even the most prepared IMers have suffered from overloaded servers, most recent major launches from big names like Mike Filsame among others have fallen prey. In this example of course recovery is usually faster on the internet than brick and mortar and without a quick recovery any progress made with high traffic will soon be wiped out by dissatisfied customers.

Summary: In my opinion WOM advertising has little value in the high speed world of the Internet and in the Brick and Mortar world as well.

follow @ronmai2 on twitter

]]> By: Pamela Jacob http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-700 Pamela Jacob Wed, 01 Apr 2009 19:43:55 +0000 http://sitefling.com/blog/?p=585#comment-700 Well - I believe if you are in the service industry then there is nothing better than word of mouth. I have been so busy for the last 3 years from clients who recommend people who turn into clients. what better tracking method is that than work that is continual and money in the bank?? OF course if you are depending on affiliate commissions or e-commerce --- Tracking is very very important - it is important period. But I still stand by my reputation and word of mouth - after all isn't it a form of viral marketing?? :-) <abbr><em>Pamela Jacob’s last blog post..<a href="http://artistadesign.com/creatingwealth/2009/03/22/are-you-guilty-of-stinkin-thinkin/" rel="nofollow">Are you guilty of stinkin thinkin??</a></abbr></em> Well – I believe if you are in the service industry then there is nothing better than word of mouth. I have been so busy for the last 3 years from clients who recommend people who turn into clients. what better tracking method is that than work that is continual and money in the bank??

OF course if you are depending on affiliate commissions or e-commerce — Tracking is very very important – it is important period.

But I still stand by my reputation and word of mouth – after all isn’t it a form of viral marketing??
:-)

Pamela Jacob’s last blog post..Are you guilty of stinkin thinkin??

]]> By: Chris http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-699 Chris Wed, 01 Apr 2009 16:30:25 +0000 http://sitefling.com/blog/?p=585#comment-699 Justin, Great post, and even better debate here. I just can't resist weighing in. I think a lot of commenters have made some great points here. Part of the debate, however, comes from the familiarity a majority of your readers have with marketing. When you mention the local wing joint, or a local mechanic, or something along that line, you have to remember that a majority of those businesses are not opened by marketers. Someone with a great wing recipe and some cooking talent probably opened that resturant. Someone who was working as a mechanic in someone else's garage probably opened the new garage. They are not marketers, or managers, the are as Michael Gerber described, technicians. They are good at what they do, but know very little about running a successful business. And the majority of them are bombarded every day with new places to advertise. The problem here is they become overwhelmed. They do some ads in the beginning, and put their name in the yellow pages. Maybe they even get a website, but they don't know the first thing about marketing. And they don't want to. That is why many of the people reading this can also do well selling marketing services to these business owners. If you can show them how you are bringing them more business and justify the expense for them, they will be happy. A fortune to be made organizing and tracking marketing efforts for local businesses, both online and off. When the get yet another call asking them to advertise in some local penny saver newspaper they never heard of, and they don't know the first thing about tracking, they don't know if it is a good idea or not, and after a while they feel like they are just wasting money. Justin,

Great post, and even better debate here. I just can’t resist weighing in.

I think a lot of commenters have made some great points here. Part of the debate, however, comes from the familiarity a majority of your readers have with marketing.

When you mention the local wing joint, or a local mechanic, or something along that line, you have to remember that a majority of those businesses are not opened by marketers. Someone with a great wing recipe and some cooking talent probably opened that resturant. Someone who was working as a mechanic in someone else’s garage probably opened the new garage.

They are not marketers, or managers, the are as Michael Gerber described, technicians. They are good at what they do, but know very little about running a successful business. And the majority of them are bombarded every day with new places to advertise.

The problem here is they become overwhelmed. They do some ads in the beginning, and put their name in the yellow pages. Maybe they even get a website, but they don’t know the first thing about marketing. And they don’t want to.

That is why many of the people reading this can also do well selling marketing services to these business owners. If you can show them how you are bringing them more business and justify the expense for them, they will be happy. A fortune to be made organizing and tracking marketing efforts for local businesses, both online and off.

When the get yet another call asking them to advertise in some local penny saver newspaper they never heard of, and they don’t know the first thing about tracking, they don’t know if it is a good idea or not, and after a while they feel like they are just wasting money.

]]> By: Wally http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-698 Wally Wed, 01 Apr 2009 16:18:13 +0000 http://sitefling.com/blog/?p=585#comment-698 No offense taken. But, the fact is we had more business than we could handle because of WOM. If we had actually been marketing our services we would have too quickly reached a point where - I believe - our services would have lost that "personal touch" with our clientele, and our reputation would have suffered. So, as long as WOM was working for us (and it still is, although to a lesser extent in this economy), there's no reason to change. <a href="http://www.twitter.com/Walt_Day" rel="nofollow">follow @Walt_Day on twitter<a> No offense taken. But, the fact is we had more business than we could handle because of WOM. If we had actually been marketing our services we would have too quickly reached a point where – I believe – our services would have lost that “personal touch” with our clientele, and our reputation would have suffered. So, as long as WOM was working for us (and it still is, although to a lesser extent in this economy), there’s no reason to change.

follow @Walt_Day on twitter

]]> By: James http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-697 James Wed, 01 Apr 2009 15:34:08 +0000 http://sitefling.com/blog/?p=585#comment-697 I hope people are paying attention to the REAL traffic system in play here. Great stuff ;D <a href="http://www.twitter.com/JamesSchramko" rel="nofollow">follow @JamesSchramko on twitter<a> <abbr><em>James’s last blog post..<a href="http://www.internetmarketingspeed.com/blog/internet-marketing-productivity-improvements-for-maximizing-profits/" rel="nofollow">Internet Marketing Productivity Improvements For Maximizing Profits</a></abbr></em> I hope people are paying attention to the REAL traffic system in play here. Great stuff ;D

follow @JamesSchramko on twitter

James’s last blog post..Internet Marketing Productivity Improvements For Maximizing Profits

]]> By: Wally http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-696 Wally Wed, 01 Apr 2009 15:27:27 +0000 http://sitefling.com/blog/?p=585#comment-696 Me again. After thinking about it a bit, I think I agree with Joshua above. WOM is an animal I don't think can really be planned - at least not in the traditional "scientific" sense. If you are good at what you do, and the right people notice it, it can be very powerful. But, asking someone to pump up you or your product, without "it" already having legs, should normally be an exercise in futility. WOM is like an unintentional "super-Digg"... it has - and SHOULD have - a life of its own. As far as WOM being dead - well, that's just a load of BS. All you need is to have Oprah or some other celeb mention a website, and suddenly you have to upgrade your hosting account and bandwidth. An interesting WOM advertising model would be this - start a WOM campaign, and then funnel money into whatever areas would pump up the WOM campaign itself. Something like the "pay it forward" movement a couple years ago - if there was a product at the end of that (besides the movie/DVD), it could have been a real money maker.... <a href="http://www.twitter.com/Walt_Day" rel="nofollow">follow @Walt_Day on twitter<a> Me again. After thinking about it a bit, I think I agree with Joshua above. WOM is an animal I don’t think can really be planned – at least not in the traditional “scientific” sense. If you are good at what you do, and the right people notice it, it can be very powerful. But, asking someone to pump up you or your product, without “it” already having legs, should normally be an exercise in futility. WOM is like an unintentional “super-Digg”… it has – and SHOULD have – a life of its own.

As far as WOM being dead – well, that’s just a load of BS. All you need is to have Oprah or some other celeb mention a website, and suddenly you have to upgrade your hosting account and bandwidth.

An interesting WOM advertising model would be this – start a WOM campaign, and then funnel money into whatever areas would pump up the WOM campaign itself. Something like the “pay it forward” movement a couple years ago – if there was a product at the end of that (besides the movie/DVD), it could have been a real money maker….

follow @Walt_Day on twitter

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-695 Justin Brooke Wed, 01 Apr 2009 15:15:30 +0000 http://sitefling.com/blog/?p=585#comment-695 See you at the workshop George! See you at the workshop George!

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-694 Justin Brooke Wed, 01 Apr 2009 15:14:34 +0000 http://sitefling.com/blog/?p=585#comment-694 Link baiting... Who's link baiting? ;-) (hee hee) <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> Link baiting… Who’s link baiting? ;-) (hee hee)

follow @justinbrooke on twitter

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-693 Justin Brooke Wed, 01 Apr 2009 15:13:28 +0000 http://sitefling.com/blog/?p=585#comment-693 AMEN BROTHER! <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> AMEN BROTHER!

follow @justinbrooke on twitter

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-692 Justin Brooke Wed, 01 Apr 2009 15:12:41 +0000 http://sitefling.com/blog/?p=585#comment-692 Please don't take offense to this, we all have to start somewhere and I applaud your determination. However, this is exactly what I was saying "Not being a marketing expert... WOM gets me most of my business." . . WOM is free and requires no tools, but if you new how to use 10 other marketing systems effectively I'll bet they would drive much more traffic then your referrals. But then just the same if you add WOM on to those 10 marketing systems as a follow up tactic then you'll have explosive growth. <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> Please don’t take offense to this, we all have to start somewhere and I applaud your determination. However, this is exactly what I was saying “Not being a marketing expert… WOM gets me most of my business.”
.
.
WOM is free and requires no tools, but if you new how to use 10 other marketing systems effectively I’ll bet they would drive much more traffic then your referrals. But then just the same if you add WOM on to those 10 marketing systems as a follow up tactic then you’ll have explosive growth.

follow @justinbrooke on twitter

]]> By: Normal Joe http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-691 Normal Joe Wed, 01 Apr 2009 15:10:15 +0000 http://sitefling.com/blog/?p=585#comment-691 yeah man, I'll take em all personally, but if you can get some good WOM going all the better. You'll still do fine without it, but with it you can do some outstanding things. But you can't just say "I'm starting a wom campaign" lol. However, you can go setup an adwords campaign right now and see traffic pretty quick lol use all the tools man! Use em all! <a href="http://www.twitter.com/jkswopes" rel="nofollow">follow @jkswopes on twitter<a> <abbr><em>Normal Joe’s last blog post..<a href="http://feedproxy.google.com/~r/ImWithJoe/~3/n5_t33MWwIk/imwithjoecom-last-update" rel="nofollow">IMwithJoe.com Last Update…</a></abbr></em> yeah man, I’ll take em all personally, but if you can get some good WOM going all the better.

You’ll still do fine without it, but with it you can do some outstanding things.

But you can’t just say “I’m starting a wom campaign” lol. However, you can go setup an adwords campaign right now and see traffic pretty quick lol

use all the tools man! Use em all!

follow @jkswopes on twitter

Normal Joe’s last blog post..IMwithJoe.com Last Update…

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-690 Justin Brooke Wed, 01 Apr 2009 15:07:27 +0000 http://sitefling.com/blog/?p=585#comment-690 You make some great points, glad to have you around. <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> You make some great points, glad to have you around.

follow @justinbrooke on twitter

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-689 Justin Brooke Wed, 01 Apr 2009 15:06:43 +0000 http://sitefling.com/blog/?p=585#comment-689 Wouldn't you agree that if you had a #1 in Google, some PPC ads, road side signs, and join ventures with other businesses sending you referrals - That you would probably double the amount of clients you have? <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> Wouldn’t you agree that if you had a #1 in Google, some PPC ads, road side signs, and join ventures with other businesses sending you referrals – That you would probably double the amount of clients you have?

follow @justinbrooke on twitter

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-688 Justin Brooke Wed, 01 Apr 2009 15:03:58 +0000 http://sitefling.com/blog/?p=585#comment-688 I think you've got the argument in the bag... "Never rely on just one form of marketing." If we only rely on Adwords - here comes a slap. If we only rely on WOM - what if it doesn't catch. We use a combination of SEO, PPC, Social Media, CPV, Banners, and Affiliates - it does well for us. <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> I think you’ve got the argument in the bag… “Never rely on just one form of marketing.” If we only rely on Adwords – here comes a slap. If we only rely on WOM – what if it doesn’t catch. We use a combination of SEO, PPC, Social Media, CPV, Banners, and Affiliates – it does well for us.

follow @justinbrooke on twitter

]]> By: Justin Brooke http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-687 Justin Brooke Wed, 01 Apr 2009 15:01:18 +0000 http://sitefling.com/blog/?p=585#comment-687 Definitely everyone wants WOM but just like you said.... If people stop talking. You see my Adwords account never stops talking unless I tell it too! ;-) <a href="http://www.twitter.com/justinbrooke" rel="nofollow">follow @justinbrooke on twitter<a> Definitely everyone wants WOM but just like you said…. If people stop talking. You see my Adwords account never stops talking unless I tell it too! ;-)

follow @justinbrooke on twitter

]]> By: George http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-686 George Wed, 01 Apr 2009 11:21:07 +0000 http://sitefling.com/blog/?p=585#comment-686 I agree with you Justin. Furthermore... I believe WOM was sentenced to die the minute the Radio came around. TV was an other nail to the coffin and the Internet just put it six feet under. The only "surviving" WOM today is if you are giving some sort of service. If you're Joe PC and doing great fixing, repairing, etc you always will be getting people telling you "Max" told me you do a good job..." WOM ? Having Craigslist, ebay, Google, Kijiji, Oodle,USFreeadds, Walmart all for Free..? Justin, I'll see you April 25th ! Cheers, George from Miami I agree with you Justin. Furthermore… I believe WOM was sentenced to die the minute the Radio came around. TV was an other nail to the coffin and the Internet just put it six feet under.
The only “surviving” WOM today is if you are giving some sort of service.
If you’re Joe PC and doing great fixing, repairing, etc you always will be getting people telling you “Max” told me you do a good job…”
WOM ? Having Craigslist, ebay, Google, Kijiji, Oodle,USFreeadds, Walmart all for Free..?
Justin, I’ll see you April 25th !
Cheers,
George from Miami

]]> By: James http://sitefling.com/blog/word-of-mouth-markeing-sucks/#comment-685 James Wed, 01 Apr 2009 11:20:56 +0000 http://sitefling.com/blog/?p=585#comment-685 Way off track . You were eating in this place right? Why? Did you see a google ad for it? NO!!! Word of mouth is far more influential than other methods. Get bad WOM and you are screwed!!! I got six figure deals through WOM and just then an email from someone who I knew 22 years ago emailed me to mention she was just talking about Internet Marketing and my name got mentioned. Good controversial link bait blog post though - they work well too!!! :D Keep em coming!! Regards James <a href="http://www.twitter.com/JamesSchramko" rel="nofollow">follow @JamesSchramko on twitter<a> <abbr><em>James’s last blog post..<a href="http://www.internetmarketingspeed.com/blog/internet-marketing-productivity-improvements-for-maximizing-profits/" rel="nofollow">Internet Marketing Productivity Improvements For Maximizing Profits</a></abbr></em> Way off track .

You were eating in this place right?

Why?

Did you see a google ad for it?

NO!!!

Word of mouth is far more influential than other methods.

Get bad WOM and you are screwed!!!

I got six figure deals through WOM and just then an email from someone who I knew 22 years ago emailed me to mention she was just talking about Internet Marketing and my name got mentioned.

Good controversial link bait blog post though – they work well too!!!
:D

Keep em coming!!

Regards

James

follow @JamesSchramko on twitter

James’s last blog post..Internet Marketing Productivity Improvements For Maximizing Profits

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