What Would You Do If Google Died?

by Justin

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Yesterday, Maki (owner of DoshDosh.com) wrote a blog post titled “Marketing your Website Without Search Engines.” I’ve always said, when teaching traffic strategies the Google is not the only game in town. In fact when you get down to specific topics Google is sometimes one of the smallest traffic sources.

For example let’s say you had a Photoshop related product, maybe a video tutorial…

Well Google claims a little more then 300,000 people on average are searching for that keyword on their search engine. It’s also a VERY hard keyword to rank for since tons of people are trying to rank for it. It’s been said that even the #1 listing in Google for any keyword only recieves around 50% of the clicks.

Now we’re down to around 150k – 160k possible traffic each month. Then you take a look at a site like tutorialized.com, that Quantcast.com says gets over 800k visits per month and over 4 MILLION pageviews per month.

Of course just because you put an advertisement on their site doesn’t mean you’re going to get all their traffic. Although, just like if you were good at SEO you could have a #1 ranking in Google… If you were good at banner advertising you could get a 1% click thru rate on your banner.

At 4 million pageviews per month a 1% CTR would be 400,000 visits per month and that’s just one banner on one site! What if you had banners on 3 sites, 5 sites, 20 sites?

So How Would I Market My Sites Without SE’s?

1.) Forums:
I’ve said it a million times, forum marketing is the most underrated traffic strategy of any other free traffic method. If I had a Photoshop video course I would join any of the hundreds of photoshop forums found here. Then I would setup my sig box so that a mini-headline and link to my product was shown under every post I make in the forum.

Then I would devote 2 hours per day to try and make 5 posts in five forums per day. That would be 25 drops of my headline and link. Depending on the popularity of the threads I’m posting in, that could mean hundreds to thousands of impressions to my “ad” everyday.

We have outsourced this in the past as well. We just told our assistants to stay in the “Introduction” areas of the forum and say hello to every new person who posted an introduction. Then if there was a “website reviews” section they would make one small generic comment about each site that posted a thread asking for a review.

It’s very possible to ad an additional 25 – 200 visitors per day using forum marketing (depending on popularity of the forums).

2.) Banners:
This is another traffic method that I hear a lot of people referring to as “dead” and I ask “then why are there still so many of them?” Seriously, lots of people are still using banners from fortune 500 companies to super affiliates for cpa offers.

I would run a search in Technorati to find every photoshop or design related blog that had Adsense on it. By them having Adsense I know for sure that they are interested in making money from their blog. Then I simply contact them and ask them how much it would cost to replace their Adsense ads with my banners.

With most blogs even if you offered to triple whatever they are making from Adsense you could still be paying less then $30 – $50 per month.

3.) Social Media:
Earlier this week I created a specific blog post that would attract people from social media sites, specifically social bookmarking sites. The blog post took me about 50 minutes in all to create, then I watched an episode of House (one of my favorite shows!).

When House was over I checked my stats to see if it was working and sure enough… 106 visitors in just the first hour! 78 of them just from StumbleUpon!

I would blog everyday, I would shoot quick video summaries of my blog posts and submit them to Youtube. Then I would post status updates on Myspace, Facebook, and Twitter about my blog posts and Youtube videos. My blog stats right now tell me that I get about 20 – 30 visitors per tweet that I send out about my blog. Not bad for about 30 seconds worth of work it takes to write a tweet!

Then I would just focus on building my followers like a mad man on all three networks so that I’m getting more and more clicks from each status update.

There are a lot more things I could do also since I didn’t even talk about offline tactics. I remember when I first started I thought all there was to traffic was article marketing. Article marketing was LIFE to me, but now I know that the traffic is out there, you just have to go out there and get it!

Go Bigger,
Justin Brooke

{ 43 comments… read them below or add one }

Nicolas Prudhon April 15, 2009 at 6:06 pm

Hi Justin,

Very good post and I have to agree to the fact that in today’s WEB 2.0 environment, there’s more than just one way to generate fairly constant flow of traffic towards your site.

My specialty is definitely SEO, but that doesn’t mean that it’s the only way to generate attention on internet.

Having top ranking surely is an important part of my strategy I wouldn’t deny it, but looking at the stats the truth can’t be denied.

I can’t boast myself of such stats as tutorialized.com, but after 9 weeks of having my blog online, I still get an average of 4,000 pages viewed daily.

What is interesting to see is that out of that number, 7% in average comes from the search engines!

The rest comes from all the different sources you mentioned previously such as forum, social sites, etc…

Nicolas Prudhon’s last blog post..Trackbacks – The Link Exchange of WEB 2.0

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Justin Brooke April 15, 2009 at 6:49 pm

Yeah same here my traffic stats only show Google as a fraction of my traffic… 4k views a day! DAYAM you’re rockin’ it out!

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Nicolas Prudhon April 15, 2009 at 7:10 pm

Well Justin, I still need to walk the talk if not what are my words worth? What may surprise people would be more the 7% coming from a “SEO guy” where they would expect something like 80-90%…

Obviously, the blog is new so getting traffic from the search engines will take some time to build and that percentage will increase, but I remain convinced that the social media will still have a huge part in the traffic generated!

Nicolas Prudhon’s last blog post..Trackbacks – The Link Exchange of WEB 2.0

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Shawn Horwood April 15, 2009 at 6:16 pm

Awesome post Justin. I mainly focus on using Google to gain traffic to my website, but I also use social networking sites and social bookmarking sites to get a decent amount of traffic to my site. I have never tried banner advertising because like you mentioned, everyone calls it dead. I knew it wasn’t, but I also knew that if I did it wrong that I would just lose money, so I have been scared to try it. (I failed at PPC already and lost a couple hundred dollars)

Where would you advise getting the banners designed in order to make banner advertising effective?

Great post Justin, I am making a list of all the different traffic sources that you have listed over the last little while, and I am going to be implementing them over the next couple of months.

Thank you again,

Shawn

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Justin Brooke April 15, 2009 at 6:54 pm

http://www.designgururyan.com is the guy I go to when I’m not designing my own banners. But banners don’t need to be high design, in fact those kinda banners usually get ignored. They need to be designed smart, take a look at the banner on the right hand side of SocialMarker.com it makes you think that it’s the start now button for SocialMarker.com but it’s actually from the banner.
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Each banner needs to be specifically designed for the site that it’s on in order for it to convert the highest possible. And you can use something as simple as Picnik.com or the Paint program built into your computer.

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Marilyn April 15, 2009 at 8:02 pm

Justin,

Thanks for getting me to think outside the box. I also seem to focus on ppc, then when it doesn’t work I give up. Thanks for reminding me of other marketing avenues out there!

Marilyn’s last blog post..Why I Love Working From Home

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Justin Brooke April 15, 2009 at 9:40 pm

Yeah there is so much more out there then just the big three that everyone always talks about. Hope you caught something in here that takes you down a whole new road and explodes your bottom line.

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June April 15, 2009 at 9:21 pm

Social bookmarking has usually paid off for me. Using tools such as Bookmarking Demon, Web 2.0 Submitter, Onlywire and Social Marker help a lot. The free ones are very time consuming to do all on your own, the paid ones can be programed to ease the time. Better is to hire someone to do it for you. One of those time consuming task that can be outsourced.

Never cared much for banner exchange. Every newbie on the block will join them which keeps them running, IMHO. However, I do agree with having them designed with a specific purpose and placed strategically; and not necessarily as a banner, but more often as a 125 x 125 pixel button.

What are your thoughts on that?

Also, I hate it when I see folks put a shit load of banner strips, one underneath the other, a mile long on a conformation or thank you page. Who the hell pays any attention to this mass of banner nonsense? Maybe some do, but in my experience, most are desensitized to a mass of banner stripes placed like that.

That’s my 2c worth.

June’s last blog post..The Best Viral Marketing Idea Ever.

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Justin Brooke April 15, 2009 at 9:43 pm

Yeah, when I talk about me doing social bookmarking I really mean my assistants doing it. Oh and about the banners, yeah we don’t use banner exchanges that’s usually some pretty garbage traffic. I’m talking about actually researching sites that have a lot of traffic and contacting the owners to let you put a banner on their site.

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Brendan Wenzel April 15, 2009 at 11:54 pm

The post and the comments are very helpful to a beginning blogger such as myself. Thank you! With money being tight, it is important that I spend my time on traffic generating tasks and you have laid out a pretty solid blueprint for me here, especially with 1 and 3. It is time that I learn more about social bookmarking sites.

Brendan Wenzel’s last blog post..Tim Ferriss Spills His Guts

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Justin Brooke April 16, 2009 at 11:12 am

Glad you liked it and even more happy that what I’ve done has been helpful to you. When you start social bookmarking don’t just bookmark what you want bookmarked… You have to do a little research to see what kind of things the users of the site like to see bookmarked. Look at whats popular and try to adapt something of yours to be like what they want… That’s how you get win’s with social bookmarking.
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Also don’t forget about Twitter and facebook… Two of my biggest traffic drivers besides my email list.

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Make Money On Internet April 16, 2009 at 4:10 am

I’m using adsense to make money on my blog, but I’m also trying my luck in affiliate marketing, it seems though it really works out well. Although I still have to learn more about increasing your CTR rate.

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Justin Brooke April 16, 2009 at 11:12 am

Th esiest way to increase your CTR is to either rotate your banners with different ones so you see which one people like better… Or to just do some basic split testing.

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Ray April 16, 2009 at 4:41 am

Commenting on:

Oh and about the banners, yeah we don’t use banner exchanges that’s usually some pretty garbage traffic.

I would agree with you that traffic exchanges are a waste of time and you are better looking for targeted traffic that have a lot of traffic, whatever niche you are trying to market.

I have did SocialMarker.com and that is very time consuming, jtheir are alot of place to outsource this to: Elance, ScriptLance or Agents of Value.

In your opinion, Justin, what would be the best place to outsource SocialMarker.com?

Take Care,
Ray,
God helps those who help themselves

Ray’s last blog post..How Would you like to create your own Membership Website?

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Justin Brooke April 16, 2009 at 11:15 am

Yeha, like I said above we don’t actually use SocialMarker.com personally… Our assistants do it for us. It is very time consuming and the owner of the business shouldn’t be wasting their time with such menial tasks. It would cost $10 to have someone else do that for you on Scriptlance. Could even probably get 2-3 sites done…. And Ray it won’t work for salesletters, but might for good valuable blog posts.
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If you wanna learn about my outsourcing methods take a look at my guest post on ShoeMoney.com here http://www.shoemoney.com/2009/04/16/outsourcing-your-traffic-generation-to-the-philippines

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Ray April 17, 2009 at 6:23 am

Your comment;

And Ray it won’t work for salesletters, but might for good valuable blog posts.

Just wondering what the reason is, why it won’t work for salesletter and $10.00 for 2 or 3 sites , do you mean for each one Justin.

And how successful are you with using Youtube.com with Admob, I was thinking about implementing that in my marketing strategy,

But for right now, I am going to start doing article marketing which I think is a very effective strategy.

But yeah, I want to outsource SocialMarker.com or submitting to SocialPoster.com.

I enjoyed your outsourcing article and will reread this ofter to get it clear in my mind, very useful as always.

Thanks alot as always,
Ray.

Ray’s last blog post..How Would you like to create your own Membership Website?

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Justin Brooke April 17, 2009 at 10:49 am

Other then a handful of seasoned marketers most people don’t think salesletters are cool enough to bookmark. There are exceptions like if you have something really humorous or exceptionally educational… But for the most part a salesletter is the last thing the majority of the social bookmarking world wants to bookmark
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$10 was for 2-3 sites combined it’s really easy labor for them and $10 to someone in India is like a whole weeks pay.

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Home Business Marketing April 16, 2009 at 7:15 am

There are indeed many more traffic sources than Google. I think the idea of using forums appeals to me more. Hope to be concentrating on that very soon.

Home Business Marketing’s last blog post..Blogging 2.0Success Keys: SEO And Traffic Generation

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Justin Brooke April 16, 2009 at 11:15 am

Thanks for stopping by with your comment… Heading over to your blog now.

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David King April 16, 2009 at 3:49 pm

If google died i would be alright…
6.7% of my traffic is from google and a total of 8% is from Serp all together.

Most of my traffic comes from facebook and twitter and other blogs….

That’s why it’s important to have a ton of traffic sources. Other blogs, Twitter, facebook, youtube, squidoo, social networking and bookmarking sites!

I can’t wait till my search engine marketing skills improve! Ohh yeah!

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Needmoney.com April 16, 2009 at 6:12 pm

Some nice tips here, particularly interested in your techniques for attracting traffic from forums. Thanks Justin.

Needmoney.com’s last blog post..Traffic: Search Engine Optimization – SEO

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Arnold - Mr.Gadget April 16, 2009 at 6:31 pm

Anything can happen. Anything.

Referred to your post via @zaibatsu and @domfosnz :)

Arnold – Mr.Gadget’s last blog post..Verbatim Tuneboard Speaker Keyboard Review & Giveaway – Music at your fingertips

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Justin Brooke April 17, 2009 at 12:17 am

ZaiBatsu has got some really cool stuff going on. Nice to hear he showed me some love, will have to return the favor. thanks for stopping by with a comment

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Derek Bingham April 16, 2009 at 10:36 pm

Excellent post my friend! Who in the world could ask for more? Very powerful stuff and useful information for a change makes me have to subscribe to your blog. Thanks for sharing and I will continue to read you great content.

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Justin Brooke April 17, 2009 at 12:17 am

Thanks for subscribing… I’m kinda new-ish to this blogging stuff and I’ll say it’s freaking much harder to get an RSS subscriber then it is to get a sale!

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Derek Bingham April 17, 2009 at 12:49 am

I am looking forward to having that problem Justin… LOL As far as the subscribers I was thinking of purchasing an Aweber account. What do you think is it worth the money?

Derek Bingham’s last blog post..First Day Into The Affiliate Marketing Arena

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Justin Brooke April 17, 2009 at 12:03 pm

ABSOLUTELY… My 5 “must have” tools are Aweber, Camtasia, Joomla, Wordpress, & DimDim

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Professional Website Design April 17, 2009 at 12:32 am

OK, so now Justin you make me think that I might have been getting it all wrong.

Lots of time optimising my website, creating content, getting links, and now you show me that there is a whole different world out there.

I have been playing a bit with the social media side of things lately and getting some followers on twitter without even really trying.

You always get me to think outside the box and for that I say thanks.

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Justin Brooke April 17, 2009 at 12:07 pm

Yeah SEO isn’t dead yet… But notice I did say “yet.” The day is coming and it’s not too far away to when they switch to a more human ranking/behavioral based algorithm instead of the current relevancy algorithm. Still just soo much more traffic out there then just basic SEO and Article marketing, it’s like if thats all someone is going after then they are really only chasing 20% of the possible traffic they could be getting.

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Nadine April 17, 2009 at 12:37 am

Greatings, sitefling.com – da best. Keep it going!
Thank you
Nadine

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Ships April 17, 2009 at 6:35 am

Without google my life and my job will be harder. I like this search engine and I like how it was built. The best thing is that Google is simple and not making high traffic to you. It is easy for work and giving large opportunities for website owners.

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Jason Benfield April 17, 2009 at 7:20 am

I’m finally coming down from the trippy pizza dream… lol

Man this stuff is good… The little tip that you gave on forum marketing was the missing ingredient… I used to tell my phillipinos to just go post in these forums, and never really saw anything from it… but it makes sense what you said about staying in those sections, cause obviously those are going to be the most trafficked area…

Also! I had a suggestion that comes out of a selfish desire… but I don’t know if anyone else is teaching this (or like this)… If you are looking for content for the daily post of Sitefling… what about making a weekly social networking training… i.e. every Tuesday can be social day… Meaning you not just tell us about lets say stumbleupon, but show us exactly how to use it, why it works, how you use it, and how to monetize with it… that could go true for Technorati (which I don’t understand really) and facebook, twitter, myspace… whatever…

just a thought, but feel free to cut that part outta the post if you want…

Jason Benfield’s last blog post..JasonBenfield: RT @stephen_pierce: People find it easier to believe in can’t than God. God has overwhelming evidence of His existence, can’t has none.

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fas April 17, 2009 at 11:33 am

If Google died I would make my own search engine, period.

fas’s last blog post..How To Use Viral Marketing

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DonovanMc April 17, 2009 at 1:31 pm

Justin, I have been reading a lot lately about focusing only on one thing and getting that one thing down before moving onto something else. Does this hold true for marketing a site? I have focused on article writing and sending out email in promoting some affiliates. I know that I need to increase what I am doing and like the idea of forum marketing.

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Nelson April 18, 2009 at 3:38 pm

I must agree with you.
Normlly on my sites I get mor traffic coming from forums, stumbleupon and digg than I get from google.

Nelson’s last blog post..6 Tips to make money online with Facebook

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Beginner Blogger Tips April 19, 2009 at 9:44 pm

Thanks for this article. I’ve already been using forums, but I see how I can be doing a little more with it.

Beginner Blogger Tips’s last blog post..Blogging: Building Momentum

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Buddy Cheeks April 22, 2009 at 12:19 am

Justin,
I have subscriptions to a large number of blogs. However, I must say that your blog truly speaks to me. I keep running into a problem that I have developed lately. I have a hard time reading the entire article because I keep coming up with ideas on every other sentence. I have not read the article about A.D.D but hopefully it helps me out with this issue. Thank you for the motivation and information…it is priceless. My offer to help with the programming projects still stands. It is the least I can do for all of the motivation you and your wife provide me.

Buddy Cheeks’s last blog post..My Latest Venture Post #2

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Rick Prepaid Cell April 26, 2009 at 6:07 am

Justin,
Again simple steps on how to do the important stuff.

Thanks,
Rick

Rick Prepaid Cell’s last blog post..Net 10 Unlimited Calling Plan

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Kevin in Manila May 22, 2009 at 12:54 pm

I’ve quoted you (this article) in one of my blogs. Blessings!

Kevin in Manila’s last blog post..Using Forums to Promote Your Blog: Part 3

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seobro April 5, 2010 at 6:01 pm

Well, if you think I would be on the phone with micro soft – BINGo!

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jasjim May 11, 2010 at 6:26 am

I must agree with you.
Normlly on my sites I get mor traffic coming from forums, stumbleupon and digg than I get from google.

thanx

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eagles11 June 7, 2010 at 6:50 am

nice post thanx.

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perks January 29, 2012 at 4:47 am

this is so simple why does everyone make it so so complicated.?

Make a meaningful entry about what you really think and will add to the knowledge base of humanity and it will rank well. Try to SEO a bunch of crap about a new diet your fat assed wife thinks is great, well, it wont rank well. This is not complicated.

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