This week on the 90 day challenge we’re focusing on The Facebook Frenzy. Everyone is interested in jumping in on this title wave of traffic, but not too many are sure on how to turn it into a profit. Today we’re revealing how to use Facebook Fan Pages, Facebook Ads, and how to Syndicate your content using Facebook.
Most of your traffic sources will come an go over the years… Facebook is one that wasn’t around a few years ago and we’re not sure how long it’ll be around. But since it’s been slowly gaining in popularity, we might as well use it while we can.
Facebook Fan Pages
There are three key factors I want to cover today to make your Facebook Fan Pages a success. These three tips will have you building professional fan pages, increasing your fans, and bringing in more traffic and leads to your business.
- Create a Welcome Page – On this page you can have a video that tells a little about you, an optin box, links to your other social profiles, links to our products, etc. The purpose of a welcome page is to tell the visitors what you want them to do.
So you need to create an introduction video that reminds them to “become a fan” then tell them about all the other benefits they get when they become a fan – like getting updates, exclusive coupons, and even access to a discussion forum specifically for your fans.
Side Note: It’s really important to setup a username for your fan page. This option is made available once you have 100 fans. For example – our fan page link is http://facebook.com/siteflingIn order to have a direct link with the /sitefling or /yourusername – you’ll need to get 100 fans first, so hit up your friends, family, and mail out to your list to let them know that you have a fan page and why it’s so great for them to be your fan. - Use FBML to ROCK your Facebook Fan Page. Ok so, for those of you that don’t know – FBML is a code that is used to edit Facebook fan pages. It’s a lot like html which is used to build websites, but it’s been modifies specifically for Facebook.
Now, if you’re not into learning all that “code stuff”, but you still want a killer fan page I have great news. I found an awesome and free FBML template that you can use. This will allow you to edit and design a fan page that is professional and better than a “typical” fan page.
Note: In the settings mode you can set up the page that you want your visitors to land on first. So, for example, if someone types in Facebook.com/sitefling – we want them to land on our welcome page, so we edited the settings for them to land their first.
Some bigger brands, have them land on an optin page or a coupons page to entice the visitor to stay and look around longer. This is an important feature, so make sure you don’t skip it when setting up your page.
Here’s how to do it:
Click on your page settings. Then edit your “Wall Settings” on that page is a “Default Landing Tab for Everyone Else” – click the drop down box and select the welcome page you created.
- Finally, in order for a fan page to be successful, you have to tell people about it. The likelyhood of your “fans” looking you up on facebook is slim, so you need to let them know you’re there.
You have probably seen this on commercials where bigger brands like Ford, Coca Cola, and Victoria Secret all let their customers know they’re on Facebook.They are also directly linking from their website to their fan page.
So, if a customer searches online and lands on their website they will often see the “become a fan” option and then cross over to Facebook from the stores website. This will increase your fan base and help your fan page receive more “viral” traffic from your already loyal customers.
You can see that Justin and I use this feature on the sidebar of our blog, and on our SiteFling Live page – where most people are interested in socializing and interacting with us.
Facebook Ads
Back in the day getting Google traffic for pennies was extremely popular – it was a gold mine for website owners. Well, facebook has brought that insanely inexpensive traffic back. Here’s the five best practices for getting traffice from Facebook Ads for just pennies.
- Your Ad Title should talk specifically to your target audience. For example, I have a product for blog contests… who runs blog contests? Bloggers. So in my ad title I type in, “Are you a blogger?” This will attract the attention to the specific category of customer I’m looking for.
- Use “UGLY” Images in your ads. I know that just sounds wrong, but it’s right. You see, there a thousands of people that use facebook so regularly they get whats called “Banner Blindness.” That means that they have adjusted their eyesight to block out the ads section of the facebook page because they see it as “unvaluable.”
In order to break them out of this banner blindness you have to use images that aren’t normal – ugly images, upside down images, mirror images, etc. These all have an eye catching effect that will grab their attention.Picture #1 
Picture #2 
Take these two images for example. The one on the left is a “pretty image” and the one of the right isn’t – when tested the image on the right is eye catching and breaks banner blindness.
- Predict the near future of your ad viewer. Sounds impossible right? Not really. It’s a concept I learned from Brad Fallon where you pretend the person has already bought your product and describe to them what they are going through.
If you are selling a Tomato Growing Secrets ebook where you teach readers to grow giant tomatoes. You need to write your description in a way that shows the viewer what their life will be like after they buy. Here’s a few ads I created that show this concept:
- Get Specific with who you want to see your ad. Now that you’ve created the ad, you want to target a specific group of people on the web. This group of people is your target customer.
So for example, if you were selling a mommy blogger workshop in Tampa, Florida. You could specifically target 35 year old women, in Tampa, Fl. who like blogging. You can even target that they are married so that there is more of a chance they have kids (not that you have to be married to have kids, but it’s more likely). - Pay for eyeballs – not clicks. This is where SO many people go wrong. Most people that get into paid advertising are scared their ad wont work, so they pay per click – which means they only pay for the ad when someone clicks on it.
However, I ALWAYS use pay per impression (CPM) because I can often get more eyeballs and more clicks for less money than if I paid for click. Here’s a little example:
CPC MODEL -> 1,000 views @ $0.50 cpc x 10 clicks = $5.00
CPM MODEL -> 1,000 views @ $0.50 cpm x 10 clicks = $0.50
The key here is to start out with a tight budget. Give yourself limits and test your ads. Once you find one that works, then open up your budget, but don’t lose your shirt in the testing phase.Here’s a short video for setting up your Facebook Campaign:
Syndicate Your Facebook
Your last step in using Facebook is to syndicate your content. You see, Facebook is not just another Twitter where you’re posting content to them separately. It’s so much more, so you should start using it as a hub for all the places you put out great content whether it’s on your blog, twitter, youtube etc.
Here’s how you do that:
- TwitterFeed.com will allow you to take any RSS feed and syndicated it to your Twitter Account. So when you post to your blog it is shared on your twitter feed. If you upload a Youtube video – it posts to your twitter feed.
- Use Smart Twitter for pages. This is an application in Facebook that allows you to pull your feed from twitter onto your Facebook page, so all the content you’ve been sharing on twitter can automatically share on Facebook.
- Don’t forget to syndicate more than just your blog and twitter feed. You can use this for any RSS feed – including Youtube, Podcasts, etc.
WOW this has turned into an extremely long and pretty in depth Facebook training. You have a lot to get started on the most important step here is to take action. So, get started with the first section and don’t be afraid to ask questions as you go along – the only dumb question is the one not asked 
