Yesterday I poured out my niche research knowledge into a giant blog post. There was lots of raving reviews about the post and I am so thankful for the feedback and the chance to be helping so many great people.
We have readers following along from all levels of Internet marketing. From newbies trying to figure it all out for the first time to millionaires spying on what I’m doing and sifting for nuggets of gold.
The lesson about triggers went over really well and I’m amazed to hear that it has been so little talked about in other courses. For me it’s one of the most basic and most important steps, no wonder so many newbies were having a hard time.
As I said in the very first post, Wednesdays will be the QnA day. Basically, I look at all the comments from the Tuesday post for any questions and then answer them in the Wednesday post.
It’s important to ask a question if you have one so that I can make the Wednesday’s posts helpful to you.
And then Thursdays I’ll post a resources post which will reveal and review both free and paid resources to help you with that weeks lesson.
Question #1:
The first question I saw coming up in the comments was about my method of using Adwords or Facebook ads to test for “golden triggers.” People wanted to know where do I send the visitor after they have clicked my ad.
The short answer is… It doesn’t really matter.
The goal is to spend $50 to find out what the hottest trigger is for your market. That information is worth thousands and even millions in the right hands.
However, it would be senseless to just waste that traffic you are getting by sending it nowhere so my advice is a killer piece of content. For example maybe you send them to chapter 1 of the ebook you were going to sell. Then at the end you ask them to opt-in for a free review copy.
Now you got a list of people interested in the product and who can be your first testimonials when you are ready to launch.
If it’s a video course maybe you send them to the first module of the course and then same thing, opt-in here to be notified when it’s done or for a free review copy.
The important thing is you want to give them some killer content.
As information marketers we are in the content selling business. The easiest way we can get people interested in buying our content is draw them in with headlines and then give them a taste of the content we are selling.
Have you ever gotten a free sample cookie or any type of food and then HAD TO BUY IT! That’s what we are doing here. Give them a bite of the cookie and if they like it trust me they’ll want to buy more.
Question #2:
The only other question I really saw was people wondering if they should find a product first or the trigger first or the niche first.
Whenever I’m confused or needing to get my bearings back I always go back to the core law of how I run my business.
- Find a group of hungry fish
- Find out what they eat
- Feed it to them
By looking at the core we see that the answer is obvious, you always find the market first. Then find the trigger and finally you find or create the product.
I have relied on this simple principle for years and it has never done me wrong. In fact I am the one who has strayed away from it every once in awhile where I get carried away and sure enough things go wrong. To fix it I go right back and it takes care of me like grandparents to a young child.
Question #3:
How do I know when I’ve picked the right niche?
Short answer is “when you have a successful site running in that niche.” When you have a site that is growing and profiting nearly on autopilot, that’s when you’ll know.
The long answer is that you are experiencing an internal struggle created by fear of failure, fear of humiliation, and laziness. Before you get pissed off and call me an asshole for saying that about you, you should know everyone does this. It’s the bodies natural protection system kicking in.
Your body/brain would love nothing more than for you to never have to try new things. They will always try to find the easiest most efficient ways to perform… That’s their job (your brain and your body).
What you have to do is constantly take yourself out of those comfort circles and then your brain/body will set new comfort zone perimeters. That’s the only way you grow.
You’ll never know you have the perfect niche unless you try it out. I’ve given you the research skills to identify the best possibilities but without “pulling the trigger” and trying it out you’ll 1.) never know for sure and 2.) it’s impossible to make money in a niche unless you are actually working in that niche.
I asked you for your trust during these 90 days, and I need it now. If you can’t decide on a niche just write down your ideas on some index cards or sheets of paper. Flip them over, shuffle em up, and pick one. LETS GO!
End of questions for lesson 1…
It seems I did a pretty good job of covering everything as those were the only 3 questions I saw coming up. If you have more make sure to ask them in the comment section below and I’ll be glad to answer them for you.
Go Bigger,
Justin Brooke
“All It Takes Is Action And Action Builds Confidence”
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Hi Justin,
I woke up this morning with fresh eyes and everything from yesterday clicked!
I’ve now picked a niche, now I’m working on triggers
Looking forward to more juicy content.
Russ
Go RUSSEL GO!
Answer #1 is exactly what I needed. Was going to spend several hours re-creating an old training site…when actually, I can just create ONE training video and offer more to come when the launch happens…
That’s MUCH faster, and I’ll be able to use the data from adwords to provide content that people really want – rather than content I *think* they might want!
You are getting ninja like, Liane!
Hey Justin,
with other trainers moving their challenges from 30 days to 7 days, moving yours from 30 to 90 days is a ballsy move but a realistic one.
I sincerely hope people will challenge their comfort zones and see this through to then end
Respect,
Tony.
Doesn’t surprise me that “they” would revert to less instead of more. I’m sure they’ve even figured out some fancy words to promise more while giving less.
I’ve unsubscribed from the whole industry except for a few awesome people like Rachel Rofe, Lynn Terry, Michelle MacPhearson, Brian McElroy, and some others
Justin, I think I’m going to be one of your “slower” students, but I’m determined. I want to be clear on the correct approach here.
Is the goal to be creating and selling our own info product to the hungry fish by building a site with an optin page, sales page, a few content pages, then drive traffic via PPC or other viral/social media methods?
Or will it look like site build around that rich niche attracting hungry fish with lots of keyword-rich content pages, then imbed affiliate links to products (info and physical) in to those content pages and get traffic mainly by SEO?
I guess either way would be good, but what did you have in mind for this challenge? As I write this it’s becoming plain to me that #1 is the faster way to $10K/month. So a “normal” affiliate site is not what were after here, huh?
For example, take weight loss. I should be looking to create and sell an info product that solves a specific problem about weight loss, not creating a site with lots of weight loss product reviews and how-to articles right?
Sorry for the basic question.
Brad try to stop looking so far ahead, it’s giving you tons of extra stuff to think about and affecting your decisions. However, here is the plan…
First 30 days we’ll be using a blog to start getting some attention in the niche and hopefully start getting some subscribers (email, social, and RSS).
Second 30 days we start monetizing that traffic (affiliate links, info product, adsense, and sponsors).
Last 30 days we’ll be growing that revenue and automating processes so that the growth doesn’t overwhelm you.
1. Find a group of hungry fish
2. Find out what they eat
3. Feed it to them
Thats a hell of a lot of writing Justin – keep up the great work.
Trigger finger ready
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