EDIT: This is a guest blog post written by Neal Bicker and does not reflect the opinions of SITEFling or it’s owners. It was published for it’s truth and data. Many of the marketers listed we believe to be good people and friends like Travis, Michelle, Marlon, Jared, Russell, and others.
I will never fail to be amazed at the ‘Internet Marketing’ industry. Every day is a learning process, and every day I find something of interest. Today was no exception!
To set the scene here (before you all go skipping to the fancy infographic), if you are in the internet marketing business, you will no doubt be aware that capturing leads is of massive importance.
Justin teaches this stuff on a weekly basis, so you should know!
What about when you get those leads?
What are you doing to ensure that the folks stay with you? Are you keen on building relationships, or simply looking to make a quick buck from them?
How I Got Myself Into This Mess
Since entering into the business many years ago, I have been through many email addresses. Some associated with specific blogs, or projects I was working on, and some personal ones too. I even worked out a nice system of keeping work and personal stuff separate. One such tactic I used was to set up a ‘spam’ email account, which I would then use to ‘register’ for anything that was vaguely Internet Marketing related. If I bought one of your WSO’s, or you were new to me in anyway, I used this email address.
From there, those who sent out quality emails – such as Site Fliiiiing – were then added to my business email address for regular reading. Everyone else was forgotten about.
Imagine The Horror On My Face When I Saw 5,000 Emails
Forgotten about until last night, that is. I happened to be passing time before going to bed last night when I decided to check this old email account. Low and behold, over 5000 emails had accrued since I last checked in. Rather than waste time actually reading these emails, I decided it would be much more worthwhile to waste time analyzing them…and this soon lead to a blog post and fancy infographic.
The data was taken from the last full month of emails, September 2011, and is mostly Internet Marketing related. Truth be told I am not sure who a lot of these people are, or indeed how and where I signed up to be on their lists. That being said, some interesting information could be pulled.
And so, without further ado… what was in my inbox? Well, for the month of September, I received a grand total of 415 emails, which I have since learned is below average. These emails were sent from a total of 42 sources, as listed below:
Seeking Alpha: 30
Mike Filsaime: 29
Fabian Tan & Co: 29
Justin Michie: 23
Penny Sleuth: 21
Jared Croslow: 21
Mighty Deals: 19
Jeff Johnson: 19
Deep Walia: 16
Day Job Killer: 15
Russell Brunson: 15
Free Premier PLR: 14
Marlon Sanders: 11
Sean Donahoe: 10
Ivana & Alex – Afftricks: 10
Andy Jenkins: 9
Desmond Ong: 7
Sarah Staar: 7
Michelle MacPhearson: 5
Alejandro – HTGV: 5
Alex Goad: 5
Jamie Garside: 5
Mike Carraway: 4
Greg Jacobs: 4
Travis @ Bum Marketing: 3
Maulana Malik: 3
Jim Dean: 2
Amish Shah: 2
VRE Empire Monthly: 2
Chicago Chapter: 2
Brian G. Johnson: 2
Performance Marketing: 1
John Meriwether: x =1
Viral Monopoly: x = 1
Tim Godfrey: x = 1
Thomas Power: x = 1
Mario Xiao: x = 1
Ewen Chia: x = 1
Tom Hua: x = 1
Now before the high and mighty start flooding the comments section, I must point out that you should not take offence if you are on this list (unless you think it is ok to send 41 emails in a month). The purpose of this exercise is to analyze the data. The very fact that you are on this list is that I happen to have – at one time – either bought something from you, or found something that you said interesting enough to subscribe. There are also one or two names on here that I have moved into my regular reading email account (Yes, I’m talking to you, Alejandro).
You will no doubt recognize some of the names!
Instead of Crying Let’s Learn Something From This
So, what can we learn from this? Well, first things first, and I hope every single person who is reading this agrees with me: I don’t care who you are, you should not have to email me 1.36 times per day. If you email your list, how often do you do it? Secondly, and Day Job Killer was guilty of this, emailing day after day after day to sell the same product is a waste of both your time and mine. In fact, they emailed on six consecutive days!
Talking of selling…I scanned through the offerings for some people on the list, and Russell Brunson was a good example of mixing it up. His 15 emails were a good split between selling and telling. That is to say he offered a lot of information for free, while also trying to get me to ‘buy in’ to one or two products of his. Alex Goad on the other hand… 5 emails for the month and they all tried selling something.
Well over one thousand dollars worth of products from someone I neither know, nor trust; and someone who gives nothing back. That is to say that every email he sent me was effectively asking me to part with $267. I’m sure there are people on his list that bought stuff, and his emails will make him money, which is why I’m sure he will keep at it. For me though, I think tactics need to be changed!
An Interesting Diamond Amongst The Garbage?
Here’s an interesting one, no one appeared to be sending out emails on the weekend! The infographic will show a steep decline on Saturday and Sunday. I wonder why. Many people trying to break into this business are doing this part time, therefore (and I know this from experience) the time that they have to dedicate to their business is limited to evenings and when? You guessed it….WEEKENDS!
Email is a funny beast, and is becoming the burden of all mankind. I find that if I don’t act on an email as soon as I read it, it is destined to sit in my inbox for all eternity.
Do I have a point, or am I sitting up all night wasting time? Well, the point is this: be kind to my inbox!
What I mean by that is that I know you are all out there trying to make a living, and you have probably read a half a dozen ebooks on how to make money with a list. One of the things that always seems to escape people in this business is to see things from different perspectives, to change things up. As the late Steve Jobs once said, “Innovation distinguishes between leader and follower.”
If you are not making money online, then stop reading too much. If you only spent one minute reading each of these emails, that is almost 7 hours of your week wasted.
Some Words of Wisdom From a Ex-Inbox-Junkie
Start doing something! There are quite literally a million ways to make money online, but reading about it…or flitting from one thing to the next is not one of them. You can start by going to your inbox right now and unsubscribing from all those blogs that you never read. I know they are in there!
Also, if you are sending out email to your list, don’t think that you are the only one. Consider that your email could be lost in a sea of other similar emails. It could also be going into a spam account like mine. Try doing something different, like sending out an email first thing Sunday morning, so that when the budding new internet marketer wakes up early to get a start on business before his daily life takes over, yours is the email he sees. Don’t inundate people with calls for them to raid their Paypal account, and don’t just email them for the sake of it. Make your email marketing count!
Ok, Ok… Here’s The Dang Infographic
On that note, I will hand the blog back to Justin. I hope you appreciate the time and effort that went into the research, the writing and the fancy infographic (my very first) enough to leave a comment and share your thoughts.
In case you were wondering…it took almost as much time as it would have done to spend a minute reading each of those emails!
About The Author/Designer
This is a guest post written by Neal Bicker, of Digitalprinceton.com Neal has a wealth of experience in the Internet Marketing business, but his strength is in creating great looking sites for internet entrepreneurs.