Information Product Marketing Plan For 2009

Well… Here comes another year and I gotta ask, “Do You Have A Plan?”

Because you know what they say – “If You Fail To Plan Then You Plan To Fail.” That cliche is SOOO true for Internet marketers. Where most people’s plan right now is to hope a great course comes out that they can buy and will show them the secret they’ve been waiting to hear.

If that’s about what you have planned so far for next year, then I can almost guarantee another long hard year of not reaching your dreams.

I’m in no way perfect because I have a plan. Whats more important then having a plan is actually following that plan. Just take a look at all the diet plan’s out there. If it was just about having a plan then we’d all be perfectly fit, instead of something like 70% of the U.S. being overweight.

Actually having a plan is the first step in the right direction. From their you need daily to-do lists that keep you moving forward, a time line for implementation, deadlines to keep you on track, and a support group to keep you accountable.

The problem most people have is they aren’t even sure how to make a plan or what even should go into a marketing plan. So I’ve created for you the basic questions I ask myself to begin making my plans.

1.) What is my goal? (financial and physical)

Here I might write something down like, “I want to add another $5,000 in monthly recurring income. Plus, it has to be something that I can easily outsource so it doesn’t become a time burden for me. Otherwise I just won’t keep it up and what’s the point of recurring income if it just adds more and more work to my plate.”

2.) What will it take to reach my goal?

This is where I start to reverse engineer my goal of an extra $5,000 per month. I would break it down to three scenarios first like;

$97/month x 52 = $5,000/month
$29.99/month x 167 = $5,000/month
$10/month x 500 = $5,000/month

Then I start brainstorming some things I can do to get those numbers. For example, Russell Brunson’s free dvd offer pays out $10/month for every person who stays subscribed to his paid newsletter/dvd of the month club.

That’s not the only option though. I just did about 5 minutes of research on CBEngine.com and found one of my mastermind partners products that pays out $47.99 recurring. (xtreme conversions by Amir Darwish)

$47.99 x 110 = $5,000 per month

Ok, 110 isn’t such a big number that’s just 2 sales per day for less then 2 months. This leads me into the next question…

3.) What marketing system can I use to hit those numbers?

My instant reaction is Pay Per Click programs like Adwords, Yahoo, and MSN. Plus, add on some SEO, forum marketing, and pay for a couple sponsored emails to other people’s giant lists.

I might also create a short report about the importance of tracking conversions from Adwords and sell it for $7. Then in the report and on my download page I’ll introduce xtreme conversions to my customers. It makes it easier to sell the $7 report and helps pay back my advertising costs right away instead of waiting for my commissions.

Now you pretty much have a whole plan. It’s time to mind map it out and start creating your to-do lists, timelines, and deadlines. Then simply start taking massive action to completion.

I hope seeing how I break things down helps you get an idea of how to create your own plans. Obviously, you don’t need to have the same numbers as me or even promote the same products. In fact I advise you not to compete against me. (I won’t hate you, but I won’t play nice!)

With that said here’s a look at my plan for 2009…

This is my actual mind map. Use your mouse to navigate around the map and open up the different sections and notes attached to sections.

You can see that continuity is one of the three pillars of our growth strategy. It’s also the most important one in my opinion. Continuity is what keeps all our bills paid so we can have the luxury of time to work on our bigger projects.

Continuity is also what keeps us afloat in case one of our projects turns out to be a flop. This was one of our biggest mistakes this year – not focusing hard enough on continuity.

We’ve had to work 10x harder this year to make the same amount of money every month. Constantly creating new offers, writing new salesletters, and setting up new marketing campaigns.

At last count I’ve written something like 86 salesletters this year. Where if I had been smarter earlier I would have wrote just a couple which would lead into membership sites. That way I could do the work once and have it pay me over and over and over.

If I were just starting out I would be taking advantage of offers like Ian Del Carmen’s Membership Wholesaler. For just $47 per month you get 2 fully developed membership sites and everything you need to set up your marketing campaign (salesletters, squeeze pages, graphics, everything!)

Stuff like that will jump start your monthly recurring income faster then anything else since all the hard work is already done.

Another thing you can do is start up a backlink service using the techniques we teach in SEO Lies. You could easily charge $197/month for 300 backlinks/month and you’d only need 25 customers.

If only I had the time to take action on every money making idea I had!

Well it looks like I’m beginning to go off on rants so I guess the meat of the lesson is finished. I want you to get out a pen and paper right now and start writing out a plan.

Ask yourself the same three questions I told you about above and then do your best to answer them. If you get stuck then ask yourself what knowledge you would need to know to get unstuck.

That’s the only time you should be buying Internet marketing products. If it’s something that will get you to the next part of your plan then it’s a good idea. What I hate to see is so many people just buying for no reason other then curiosity and hope.

Make a plan, make a plan, make a plan… If you don’t then you know exactly where to point your finger next year when you don’t see your bank account where you want it.

As usual, I’m here for you if you need some direction. Just post your questions, comments, and feedback in the comments section below (for complaints just hold down the alt button and press “f” then “x”)

Here’s to the best year of your life!

Go Bigger,
Justin Brooke

Tagged as: continuity, ezine advertising, membership sites, planning