Some people may argue that “podcasting” is not a traffic method, but I beg to differ!
Getting website traffic, and you’ll here me say this a lot, is about attracting eyeballs. iTunes is a marketplace full of eyeballs and the way you attract those eyeballs is with a podcast.
Once they are on your podcast they will hear or see what great advice you have and look for where they can find more from you.
This is when they find your website link or hear it mentioned in the show and VOILA – WE GOT TRAFFIC!
How To Start a Podcast In 3 Steps
- Choose your topic. Make sure you think about who the target audience is and what they want to hear about. Most people make the mistake of talking about what they want to talk about without ever taking into consideration what their audience wants to hear.
- Record and upload your show. Make sure it’s somewhere with an RSS feed. I cheated and used Blip.TV because I was doing video podcasts from our old weekly livestream shows. However, if I was just doing audio I would have used PodBean.com because they are cheap, host your files, and make it easy to submit to iTunes.
- Submit to iTunes. It’s literally that easy! Once you create your Podbean account and upload your first audio file, they will give you an RSS feed for your podcast. This RSS feed is what you will submit to iTunes. (Click here for more info on submitting your podcast to iTunes)
From there, you will want to create a good Podcast icon and description though to “catch browsers eyes” as they peruse the marketplace searching for podcasts on topics they like.
Cool Tips For Starting a Podcast
Proper Microphone Placement
This one makes me LoL a little bit because some people take this WAYYY too serious. It’s just a fancy way of saying to eat your microphone while talking and don’t record from the kitchen while you mic is in the office! The “proper” placement is about a hands distance away from your face.
If you really want to get perfect you should hang the mic just above your lips and to the left. This will take out all those weird noises your lips and breath make when you talk. I think they call them “Plosives?”
An Ounce of Preparation
Great podcasts aren’t scripted but they are outlined. This keeps you from having that “What should I say” moment where your mind goes blank because you are nervous recording yourself. It also helps to create segments or a format to your shows.
For example maybe you start out with some news, then move into a book review, and then a really cool website you found.
Gives the readers a way to create “their favorite part” of your show which keeps them coming back for more. Just be sure to stay consistent with it and explain any inconsistencies when they happen. People get irate when their favorite show isn’t on at it’s normal time!
Make it Easy To Subscribe
There’s only about 3 people in the world who REALLY understand what RSS is and does. Instead make it push button easy to subscribe to your podcast and give very clear instructions at some point of your show.
Not everyone wants to subscribe the way you want them to subscribe either, make sure you give them options. I once forced my blog subscribers into one option that I wanted them to take and even incentivized it with a free offer. My subscriptions tanked like Brittany’s career after she shaved her head.
One great option is to use FeedBlitz.com so people can subscribe via email. Which makes it instantly understandable to most people.
Last but not least, what podcasts do you subscribe too? I’m always looking for more good stuff to load onto my iPhone. Leave a comment and tell me what you like.
Internet Mad Scientist