There is not a better way I know of to get a ton of traffic to a blog than a blog contest…
You’ll see a screenshot of a recent blog I launched in the gaming industry (non-im) that got over 8,000 visitors in it’s first 2 weeks. All of that traffic I owe to the power of blog contests.
Not only traffic but I gained Facebook fans, Twitter followers, email subscribers, RSS subscribers, and tons of relationships with other bloggers in the niche who watched my site EXPLODE onto the scene.
Who Can Run a Blog Contest?
I’m no magician, anyone can do this…
All I did is find out what the market desperately wanted and then gave it away on my blog under special circumstances. The circumstances were that they needed to leave a comment, send some tweets, and various other word of mouth tasks in order to collect points.
Whoever got the most points at the end of the contest, wins the prize!
Dozens and dozens and dozens of readers write articles for me, tweeted my blog, shared it on Facebook, subscribed to my list and RSS, and posted links to my contest in their forum signatures. All parts of the contest for them to get more points.
I don’t say any of this to brag but to illustrate just how powerful a blog contest can be. My aim is to make you so envious of my results that you’ll read the rest of this post to learn how to host your own blog contest immediately.
The 3 “Must Do’s” For Hosting Blog Contests
1.) Define your contest goals
Are you trying to increase RSS subscribers or generate sales for a new product. Once you know what your goal is then you know about how big your prize needs to be and what the “rules” of the contest will be.
If you are trying to drive sales to a new product (we teach this in depth at littleguymethod.com) then you will want to give away copies of your product as the prize to build desire for your product. However, if you are just trying to increase subscriber counts or have readers create new content for you then you may want to go with some kind of unique gadget.
2.) Chose your prize
Two most important things to remember about prizes for blog contests are to pick something relevant and highly demanded. For example in my niche their were these 4 cards that everyone wanted and they were worth $50 each. Super highly sought after to them but to 99% of the rest of the world they were just pieces of cardboard.
You also don’t have to always buy the prizes yourself. Tons of marketers would kill for a piece of the exposure a good blog contest will bring in and they’ll be more than happy to “sponsor” the prize in exchange for some of your eyeballs. I got Keith Baxter to offer a state of the art web cam on one of my contests years ago, and SitePoint to offer one of their courses as well as co-host my event.
3.) Make it easy to participate
You want them to participate, but if it’s too hard for them then they won’t and you’re contest will die before it even gets started. Make sure you provide detailed instructions of any tasks or choose tasks that are really easy to perform.
Remember that because we are Internet marketers we know what an RSS feed is and a screenshot and how to create a link. However, to 99% of the rest of the world that is like speaking Greek to them. I found some great instructions for RSS and creating links on Youtube for my contests.
How To Guarantee a Failed Blog Contest
Don’t tell anyone about it! Yep, if you want to make sure you never have to give out a prize for your blog contest then simply never tell anyone about it.
What I mean is you must promote your contest. I see so many people write the blog contest post, publish it, MAYBE tweet it once and then sit and wait for the tidal wave. It doesn’t work like that… You still need to market your contest!
I’ve been very pleased with buying Facebook Ads for my contests a long with asking some other bloggers to blog about my contest in exchange for me to blog about something of theirs one day when they need it. These things do go viral but they require a little “pump priming” to get things going.
Another great way to get the word out about your blog contest is to submit it to ContestBeat.com or MyBlogContest.com as well as contact the owners of “contest blogs. These are blogs that do nothing but advertise different contests online, like ContestBee.com.
Getting Started on Your Own Blog Contest
It doesn’t matter whether you are launching a new blog or just trying to increase popularity of your current blog. NOW is always the best time to run a blog contest.
All you need to do is define your goal, pick your prize, name your terms, and then write a blog post telling them world about it. Then start promoting that blog post and you’ve got yourself a blog contest. Whether it becomes successful or not depends on your ability to know whats valuable to your market.
If you have done your research then you should know what they buy, what they fear, what they desire, and what they hate.
Here are a couple blog contests I’ve run or helped with that you can use as examples…
I’m sorry but others are on sites I’ve since sold or need to keep hidden. You can find examples of blog contests on just about any popular blog though. It’s a tool used by all the top bloggers due to it’s effectiveness.
If you’d like to learn more about running blog contests and even earning 5 – 6 figures in a single weekend with them then I suggest you checkout my course, LittleGuyMethod.com.
P.S. Make sure you ask your questions about blog contests below and tomorrow I’ll post answers to them all in a follow up QnA article.
“All It Takes Is Action And Action Builds Confidence”