Susan

The biggest reason someone will not buy from you other then not liking you is being afraid that the purchase will be a mistake. Meaning they don’t want to feel the pain of buying something and then it not working like it said… Make them believe that they won’t ever feel that pain with your product and you got a sale!

There are a lot of marketers that are moving to a testimonial only salesletter… I’ve seen one thats been up for months now and I know he knows how to drive traffic… So my presumption is that the model is working and I can see why.

Hell, I almost bought and I didn’t even know what the product did. I just wanted to see why 53 other people were so happy about it!

@Tom – You should try out our $1 report called SEO Lies. It’s cheap enough to see if I’m worth your money and the content is good enough that it could be worth way more then $1 to you. I know it’s worth a lot more then that to me.

@Thomas Dionne – Renting very large email lists can be quite tricky because there are ALOT of numbers at play. First you pay for how many subscribers are subscribed usually… but only about 10% of them on average are ever going to open your email.

Then of that 10% that open you’d be doing well to get 10% of those people to click your link in that email. So in about 5 seconds we’ve gone from 1mil to 100k to now 10k potential visitors.

Now don’t get me wrong renting email lists can be great. However, it takes work, testing, and experience.

For example the other big problem with renting large email lists is you don’t know where those people came from (usually). How do you know they are even interested in your topic.

Then you have the fact that they’ve probably never heard of you before and don’t trust you enough to buy yet. So here’s my process when renting email lists.

1.) I usually don’t try to go for the biggest I can find. I’m looking for quality not quantity. Quality meaning a very targeted list of people that share a similar interest.

2.) I always always use some sort of capture method like a squeeze page or even better is a free membership site. This way I am taking people off their list and putting them onto mine. The free membership site works better because it’s not soooo…. “Gimme your contact info”… people are more used to signing up for forums and community sites so they more willingly give up their info.

3.) I split-test the death out of it. You should first of all already know your page converts pretty strong and then with the email blast you are going to be getting lots of visits in one big blast. That’s the best time to find out which version of your pages work best.

I always try to use 3 way different versions to find out which layout works best. Then I’ll run a taguchi test to perfect that version.

Basically, each time you do it you’ll learn a little bit more about that list and usually by the third emailing it becomes quite profitable.

I have ZERO opt-ins. It’s the same page that used to work, the email they are getting isn’t a trick it explains exactly what I do, and the landing page reinforces it. How is this possible, how can 1500 people click on a link “how to stop wasting money on rent and get financed for a home” email and see a similar landing page and get no conversion, when it used to work last month with an old database of unsold internet leads?

If I got just 5% opt in id be very profitable, I don’t know what I am missing, can my copy be that bad with these rented emails, can it be different? I don’t get it. I think im going crazy.

Before this post, I have no clue at all about copywriting or how to have higher conversion. But after reading your post, I have a clearer picture of how to write a better sales copy or a better landing page. By the way, must the 7 elements that you mention be in sequence?

Regards,

Muhammad Noor

Thanks M8!

I believe most of the content if not all of it should incorporate at least some of these elements.

All the best,

Jbode

Thanks, man!

…jp moses

You are bang on the topic..!! you made it too simple
but accurate and 100% correct. I have seen Stephen Pierce
material and blog, it says the same thing.

I have used it in 2 of my products and it works all
the time.

if you happen to have time, please look at

http://www.counseling-secrets.com
http://www.jayanthudar.com

the top 1st website is No. 1 position in ” free internet training” keyword
and second one is No 1 for “counseling secrets”. in google.

both of them are very simple and directly written as if
iam talking to you or a friend. It works. people love it.

I have been reading your blogs and email. They are simple
and powerful just because they seem simpe to read and
straight. stright to the heart.

we will do some business some day.. if god wills

all the best

warm regards

jayant Hudar

There are not that many blogs I visit. Actually, you have climbed up to the #1.

Great Post!

“Terry

Oh my gosh, Justin! “For complaints please press ALT + FX”

I had to try it. And about laughed my arse off!

Great post too.”

Terry, tried it too

Anyway I do have a question about # 4 about showing proof? how is this done are you talking about proof from customers who have already purchased your product, testimonials? or a guarantee.

Thanks,
Frankie

I had to try it. And about laughed my arse off!

Great post too.

There is for sure more than enough money on the internet for
everyone who wants it and takes relevant action, therefore there
is no reason for putting wool on our eyes.
I take a bow in honor of Justin for being down-to-earth and sharing some very powerful tips. Now I know why my site has not been converting well enough.
Thanks Justin.

That one element has been such a crucial part of my sales processes. It also doesn’t mean you have to charge low prices. If the audience can believe your product is worth $997 and you are charging $197 BOOM!

Thanks

I have a “business philosophy” about conversion.

I see it this way…

Conversion is selling or the ability to sell.

on paper, in a video… in a audio or in real life which is the toughest!

Your ability to sell directly relates to the success of your business.

Selling yourself and your message in your copy gets the reader to take the next step.

I was actually going to do a blog post about marketing and sales and the similarities and differences… I’m going to have to do that now.

thanks for reminding me!

thanks for the great post to!

David,