• Tweet
• 
• Email

• Tweet
• 
• Email

I have such a love hate relationship with the “make money online” industry. I love that it’s a vehicle for people to reach their dreams, but I hate that so many people are so jaded by the “gurus” who irresponsibly market their products.

For example, look at most peoples opinions on getting traffic vs. copywriting. I could sell a course on getting website traffic all day long but ask the same people to learn copywriting and they’ll run the other way.

Guess what?

All the website traffic in the world won’t do a damn thing for them if they don’t know how to convert that traffic into the actions they want those visitors to take. Like a sale or an opt-in.

That’s why today I’m going to do my best at simplifying what it takes to convert traffic into sales (or whatever action it is you want them to take). Some of you reading may be a little more advanced then others so please bare with me through the basics and I promise I’ll deliver the golden nuggets along the way.

First lets look at the definition of conversion…

Conversion: “An event that results in a transformation”

Ok so at least now we know that the word convert means to create an event that will result in a transformation. As marketers the transformation we are looking for is usually a sale. However, it can be many different things. I will talk mostly about sales in this post but know that I really mean any action. The same process work for a sale that work for an opt-in that work for a twitter follow or anything else.

When I first started out online I remember I couldn’t pay someone to do what I wanted them to do on my websites or even just a clickthru from an article.

Then I studied up on copywriting. I read books by Joe Sugarman, John Caples, and Claude Hopkins. Things started to get better. At least now I was able to get the normal 1% – 2% conversion rates that so many people talk about.

Basically every copywriting book can be boiled down to… “Know what your market wants/needs, know the emotions that are creating that want/need, and then clearly explain (in language they would use in their own personal thoughts) to them how your product will not only fulfill their want/need but also the emotions behind it”

If you knew just that much about copywriting and faithfully implemented it every time you communicated with your market you would convert just fine.

However, it wasn’t until I heard Stephen Pierce talk about how a conversion happens that I was able to start converting much higher. What Steve said went something like this “When the value of an item outweighs the action to acquire that item a conversion happens.”

When I heard that, a light went off in my head. All of a sudden I understood how to make a conversion happen. In my head I thought “All I have to do is make sure my price is always less then the value of what I am offering.”

More then that though, is the people reading your offer must believe in themselves that the price of the offer is less then the value of the offer.

For example if everyone who views your website deeply believes that your product is worth $97 and your price tag is $27 – Conversions are bound to happen. I’ve also noticed that the more drastic the difference in those values the higher the conversion.

That means that if the value belief was $97 and your price tag was $1 you will convert higher then if your price tag was $27. The farther apart those values are from each other the more people who will convert into sales. Be careful not to go too far out of sync though.

If your value is too much higher then your price you’ll trigger the “too good to be true” response from your viewers. Knowing how to balance that only comes from experience and testing.

When you combine the basic copywriting lesson of knowing what your market wants, why they want it, and how it will affect their lives with the lesson from Stephen you can get rediculous conversion rates.

I remember one day being on the phone with a certain big dog in the Internet marketing world, I won’t name names, and I was explaining my plans for a product launch. I had said something like if I can just get a 20% – 30% conversion rate on that page I would do extremely well.

He immediately started laughing and berating me with how that was impossible and I should consider myself lucky if I could get a 2% – 3% conversion rate. Back then I was much newer to marketing and I believed him – He was the expert I was seeking advice from.

Today I stand proud having created multiple campaigns that have lead to over 30% sales conversions. I’ll be honest, the first one I thought was maybe a fluke and I very luckily struck the right nerve. I know I purposely created that first campaign for high conversions, but I was floored when I saw 37% conversions.

I had NEVER seen something like that and I was so shocked that I did the math twice and then asked two other people to check my math! hahahahaha

Then it happened again, and again, and I knew it hadn’t been a fluke. I had discovered a formula for really really high conversions. I can’t take the full credit though, my formula is really just a mixture of 2 or 3 other peoples formulas.

7 Elements Of Really Really High Converting Copy

Unfortunately, I don’t have some Einsteinian way of putting this formula like e=mc2. I can describe it to you in basic English though.

1.) You must know the common problems your target audience is having

2.) You must explain how your product solves that specific problem

3.) You must use the same language that they would be using internally. So no salesy cheese or fancy words. Just straight talk as if you were friends at the bar with a couple drinks in you

4.) You must show undeniable proof that your claim is true

5.) You must, without a doubt, appear as if you were exactly like they are – You had the same problems, tools, and experiences

6.) You must make sure the value of your offer largely outweighs the price to the point they are almost shocked at the low price. It must be a “no brainer” to make the purchase

7.) You must convince them to take action immediately through a very real reason for urgency

If you have all 7 of those elements in your sales copy and you only show your offer to your target audience from the first element – You will never have a problem with converting again.

With this formula I have been able to out convert marketers that I should not be able to beat. Guys with many more years of experience, more money, and more credibility.

Now, I’m just a normal guy like anyone else. I failed Algebra 3 years in a row, so I’m certainly not an amazing intellectual. I come from a city in South Florida where “doing more with less” was pretty much necessary to survival.

I felt like I was in the same situation when I got started online. Here were all these “gurus” with big 6 figure sized email lists, making millions per year, and testimonial pages that take 8 minutes to scroll from top to bottom.

Have you ever felt like that? Well now you have the answer to evening out the playing fields.

I hope this post has helped shed some light for you, empowered you, and will take you to the next level in your business. As always comments, questions, and compliments go down below. For complaints please press ALT + FX

P.S. I have 7 Quick Start Kits left. They’ll probably be gone within a few hours, but just wanted to let you know in case you haven’t gotten yours yet.

Quick Start Kits are here…
http://www.thedotcomlifestyle.com/vipoffers/newmonetizationmethod.html

Tagged as: conversions, Copywriting