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A lot of people ask me how to drive traffic to their websites. Some of them even ask me how I’m getting so much traffic. In celebration of me hitting my first ever “Alexa Hot URLS” here’s a video showing you exactly how I get my traffic, where it comes from, and how you can do it too.
Here’s a couple other traffic methods I am using, have used, or plan on using soon…
Pay Per Click Marketing
Google Adwords is by far my favorite way to drive traffic to websites. However it doesn’t always make sense. For example I wouldn’t drive Adwords ads here to my blog.
But for websites where I have a product to sell or I’m building a list… Adwords is awesome. It’s the only source of traffic I’ve ever used where I can start from nothing to getting hundreds of visitors overnight.
My favorite technique for Adwords is to bid on my competitors domain names, personal names, and product names. I call this trick “Step 8″ because I learned it in Andre Chaperon’s “Affiliate Bully” ebook, among a lot of other great tips.
Most marketers are one track minded, they just go after the most popular keywords. Things like product names, domain names, and personal names are usually off the radar to the average PPC marketer. That’s why the click prices are so low.
As you saw in my video above, ALOT of my traffic comes from exactly those types of keywords though. The best part is the people typing in those types of keywords are in the latter stages of the buying cycle. Swoop in with a killer review and a hot unique bonus and you got yourself some sales!
Cost Per View Marketing
This is one I first learned of through Matt Bacak at an event we were both speaking at for Russell Brunson. It’s a little complicated to explain in text, but I’ll do my best.
Ok so their are content publishers like Zango.com for example. They give you content that you want in exchange for you downloading their toolbar. Before you download the toolbar you have to agree that you are willing to be shown ads from time to time.
Then we as marketers can login to Zango and display our ads to those people with the toolbars. How it works is whenever a person who has the toolbar installed types in a web address or keyword it may trigger a full screen pop over advertisement.
What I do is login to my account with Zango or TrafficVance and target as many URLs as makes sense. For example if I was selling an SEO ebook then I would target every SEO website I could think of. Then I make my bids for how much I’m willing to pay per view of my website (when it pops over).
As of my writing this I’m paying as much as 7 cents and as low as 1 cent per view of my site. Because it is more of a mass traffic source, not as targetted as Adwords – YOU MUST SPLIT TEST!
I’ve gotten as much as 4,000+ hits to one of our websites in 3 days using CPV marketing. It’s not the highest converting, but with split testing I was able to make it profitable for an affiliate campaign of mine. If you want to find more traffic suppliers of this type then look up “contextual advertising.”
Mobile Video Ads
Here’s one that I have not yet used, but i plan on it sometime this month. The company I’m going to buy the traffic through is called Ad Mob. what they do is help iPhone app developers monetize their apps by using sortof like an Adsense model.
If you are an app developer you can put Ad Mob ads on your App and when people click them you’ll get paid a little pocket change for each click.
As an advertiser I like this method because they let me post videos as my ad. I think this is great because a video that pops up right on someone’s iPhone is a lot more attention getting then a 3line text display. I can really get creative with this and possibly even use it to launch a viral video campign.
Again I haven’t ued this method yet, so I don’t havea lot of info or statistics yet. When I do I’ll let you know here on the blog. I will say that it looks very promising for anyone who knows how to create either high converting videos or highly viral videos.
Also, video ads aren’t all they serve through their ads. It’s just the avenue I was going to use. It can also pop open a website using the iPhone’s built in browser.
I hope this post has given you some new website traffic ideas. There is plenty of traffic out there you just gotta go out there and get it. As I said on my buddy Alejandro’s Ustream show the other night “My level of success changed the moment I started buying traffic instead of courses.”
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