Just about every Internet marketer knows about article marketing, but if it had a big hulking muscle man of a brother…
His name would be “Guest Blogging!”
In the blogging world this is all the rage, EVERYONE is doing it. In the “IM’er” world it’s starting to catch on a bit but it’s slow goings, because this one actually requires some work.
What the bloggers know about traffic though is that traffic is attracted.
Internet marketers still think it’s “generated.” Which is why they keep toiling away with mass submission software and keyword stuffed articles that are spun more times than the laundry.
Instead of trying to find diamond in the rough keywords while writing a scientifically perfect article and then praying Google sprinkles a little love on your article, you can guest post on blogs!
You’ll tap into an already established reader base and get an “in content backlink,” which is vastly more valuable than a blog comment or article link. Your own site will gain strength in the search engines and you’ll get legitimate traffic from clicks on the link in your guest post.
My Guest Blogging Mini-Case Study
When I did just 5 of these last year I noticed my blog start making dramatic shifts in the search engines. Instead of working my but off for long tail keywords, I now rank on the first page with a single blog post.
No link wheels, just write a post, submit, wait a few hours for Google to index and BAM – Front page! And late last year when I stopped blogging for awhile, I still got 150 – 200 visitors a day to my blog. All thanks to the hundreds of searches my blog began to rank for when doing guest blogging.
As I continue I’ll gain even more strength and be able to take over medium level keywords and then my main site will eventually rank for the big pie in the sky keyword I’ve always dreamed of ranking #1 for.
Anyone can do this, all it takes is an ounce of preparation and a couple hours per week dedicated to writing.
Here’s How To Get Started
- Use Google blog search and technorati to find blogs in your niche
- Compile a list of at least 2o and sort them by traffic
(use compete.com and alexa.com to determine traffic)
- Depending on your confidence level start at the top or bottom of the list
- Start by researching what topics are the most popular on their blog
- Once you have your topic go to Yahoo answers to find out what common questions people have about that topic
- Write the best article you’ve ever written about that topic and make sure it answers some or most of those questions
- Make sure it’s spell checked and formatted in HTML like you would have it in your own blog
(H2 tags, bolding, italics, short paragraphs, images, bullet points)
- Save it as a .TXT file and send it to the blog owner asking if they would post it as a guest post with your about the author blurb
How To Increase Your Chances of Being Accepted
Don’t Write a Bad Article
Bad articles are articles that are boring, lack real content, have no personality, long paragraphs, lots of self promotion, over-hyped claims, are keyword stuffed, and have poor grammar. I believe everyone is a good writer, but most people think they are not.
I’ve studied “what makes content good” for years – it’s my livlihood – and I’ve come up with this…
Good content is content that answers questions, confirms suspicions, or introduces something new. If you think about it like that, I believe writing a good article becomes much more realistic.
Start With Hungry Blogs First
It’s easy to try and go after the biggest traffic targets first. Everybody wants to be mentioned on Oprah!
But even a guest post on a barely read blog in your niche is better than 80% of the links your building right now. Plus, top bloggers want to see that you have a track record before they allow just any ole blogger off the street to get in front of their subscribers.
It’s much easier to approach a couple bloggers that are “on their way up” who are hungry for more great content than to go straight to the “A-Listers.”
Look For Open Signs
This is already a widely used VERY successful traffic method in the blogger world. Which means a lot of blogs already have “submit a guest post” links, pages, and buttons on their sites. Heck, I even know of niches that are paying people $10 – $25 per article just to get more blog posts.
Run a google search for phrases like “submit guest post” or “guest posting guidelines” and you’ll find bloggers that openly invite guest posting on their blogs. Add into the search your niche and you’ll find guest posting spots relevant to your market. For example click here to see this search I ran
Follow Other Guest Bloggers
Use Google to find out where authors that have already done guest posts in your niche are showing up. Or even ask those guest bloggers if you can write for their blog… They obviously are ok with the idea!
Actually Write & Submit One
We’ve got a saying here at SITEFling that goes like “all it takes is action and action builds confidence.” We can sit here and talk about all the do’s and don’ts all day, but the real education and fruits of labor, come from actually doing the labor.
Get out there, and write a guest post. I know you’ll do a great job and I promise you will get better and better each time you step up to bat.
P.S. If you know of some resources, links, or any guaranteed guest blogging spots please tell us about them in the comments below. I ran a search for “guest blogging network” and found some helpful information.