Get Out Of Your Own Way

Recently there seems to be a huge wave of people getting in their own way regarding making money online. What I mean by that is they are so close to the money, they have all the skills they need, they have all the tools, but then something in their mindset is stopping them from actually putting it all together.

That’s what I want to talk about today… Is the mindset as well as the system that you need to get yourself into otherwise you’re just going to keep banging your head against the wall.

Everyone is different so there are always little personal tweaks to this lesson, but 99% of the beginning “Internet marketers” that I talk to have these same 3 common problems. If they could just conquer these 3 issues I think they would start having phenomenal success.

Don’t Add More Highways To Your Trip

In past blog posts I’ve talked about creating a goal and then a plan to reach that goal. Once you have your plan one of the worst things you can do is let yourself get introduced to any information that doesn’t help you get to the next step of your plan.

For example last weekend I went to Joel Bauer’s workshop in California. It was GREAT! He gave me some killer tips and strategies, but those strategies made me change my focus on one of my plans just a little bit. Luckily, I know to watch for these influencers and was able to keep the impact low.

I saw many others creating whole new businesses and pushing the one they were already working on off to the side. I can’t even count how many times I’ve done this and Russell Brunson has made fun of me every time I did (which I thank him for).

Even though these seminars, workshops, masterminds, and courses have great information. It’s very important to protect yourself from getting influenced by these great strategies. Otherwise it’s like your plan is a highway you are driving down and you have the map all planned out. Then you get influenced by one of the new latest greatest shiny balls and all of a sudden you have 3 more highways added to your trip.

If you don’t stop this early then you never reach the end of your trip because you are constantly adding more highways to the map.

In fact what I do now is create my goal, write out my plan (with help from mentors, masterminds, and friends), and then I try to turn off any communication channels that might tempt me to add to my plan.

It’s good to always be learning and making your business better. However, you first must finish one plan to analyze it’s success – Then you can seek out more educational material to learn how to take your plan to the next level. If you’re constantly making your plan better before it’s finished then you’re constantly in building mode (which doesn’t pay) instead of being in promotion mode (which does pay).

Fancy Frills Are For Ladies Dresses

This stuff doesn’t have to be complicated, but I see so many people trying to make it complicated. They ask stuff like what should my website look like, what should I say, should I use video or no video, should I this, should I that.

People don’t really care if you are perfect or have a perfect marketing system. All they care about is getting what they want and finding a solution to their problems. Which is why research is so important.

When someone hits your web site all you have to do is make sure your information/message is organized, easy to read, on target with the visitors wants, and have proof that your solution will work. Price barely even matters since it really depends on how bad the person wants what you have.

Price doesn’t even matter on whether they can afford it or not. If you don’t believe me just ask any crack head if they’ve ever been able to buy crack when they had no money to afford it.

From there you have a couple important things you want to do…

1.) You want to capture leads from your web visitors so you can re-market to them

2.) You want to convert them from visitors to buyers

3.) You want to maintain the relationship so they’ll buy again

Notice graphics, video, or fancy sales tactics aren’t in that list. They can help increase conversion later down the road, but as for just getting started and being GOOD ENOUGH – nothing else matters.

All you need is a blank page with an attention grabbing headline that explains how you can help make your visitors life better. A raw video or written message explaining that you understand their problem and have a solution with proof that it works. Finally you either have a form for them to fill out or an order button.

If you’ve done your research correctly, then nothing else is needed.

To prove it to you I ask you to check out my long time friend and mastermind partner Travis Sago at BumMarketingMethod.com – Personally, I hate that site. I’ve asked him if I can pretty it up many times over the last couple years. But he could careless since that page, the way it is, has been responsible for over a million dollars in revenue for him.

It has exactly what his web visitors want and says exactly what it needs to say to get them to believe him. If you are still just starting out online I would urge you to only focus on exactly that.

What do they want and what do I need to say to make them believe that I have that.

(We have templates that are proven to lead generate and convert visitors to buyers in TheSiteFlingMafia.com ).

Your Opinion Doesn’t Equal Their Desires

If I had a dollar for eveytime I’ve heard someone say “But I don’t think they would pay for that” I would be able to buy a very fast car. The problem in that statement are the words “I don’t think” – WHO CARES WHAT YOU THINK!!! You are not buying from you.

The only thought you should care about are those of your target market. In fact I would urge you to ignore this whole blog post. I mean maybe your market DOES need to see a fancy web page. For example if you are a web designer trying to sell web designs… You most likely need to have a well designed web site or at least examples of well designed websites that you have built.

My buddy Jason Moffatt preaches that you don’t have to have hollywood quality videos to make a ton of money with video marketing. However, if you are selling high quality video production services then you better have some high quality videos for people to look at.

It’s not that I’m wrong about not needing a fancy website or that Jason is wrong about fancy videos. For the most part in most niche markets we are right. However, it always depends on what the niche wants not what we say.

My opinion and your opinion don’t matter. You need to do the research to find out whether your market will pay for your widget. If you want to be successful then you’ll realize that it’s not you who matters it’s your market that matters.

The more you focus on them the better your marketing will work and the more money your marketing will make you. Don’t think, don’t guess… Ask them what they want, they’ll tell you, and then you’ll have perfect marketing.

Unfortunately, I’m not sure f it’s even possible for me to express this lesson the right way. I think I covered all the bases, you’ll have to let me know whether I helped shed some sunlight on dark areas or not.

I have a feeling that this lesson just might be one of those ones you have to learn the hard way and let it stand you up and slap you in the face. I’m just hoping that this blog post will help get anyone who needs it to get to that face slap faster.

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Tagged as: Internet marketing, make money online, marketing basics