Choosing The Richest Niches [Day 2]

by Justin

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Pot of Gold At The End of The Rainbow

Research is the #1 most important part of starting ANY business.

Do it wrong and you fail no matter what tricks you try.

This is where a lot of newbies are getting held up too because they buy these fancy systems from the gurus that promise riches but they have never done the research. So when they go to use the system, they press the buttons but nothing happens.

Because they don’t understand WHAT they are doing and WHY they are doing it. They are just following the instructions written on the box (inside the course).

There are 3 simple rules that I’ve followed for 5 years now and that have never failed me.

  1. Find a group of hungry fish
  2. Find out what they like to eat
  3. Feed it to them

It’s a fishing metaphor that means you need to find a group of people with a common problem (Website Flippers), find out what they desperately want (Faster Bigger Flips), and give it to them (free report + upsell).


What I just said is very important, you could literally fill in the blanks with your own niche and have the basis for a six figure business. I’m serious, it’s not any harder than that.

The hard part is filling in the blanks with the RIGHT information. For example, it cost me several hundred dollars in Google Adwords ads to find out that “Faster” was a key issue with website flippers.

It’s the one thing I knew that most of my competitors didn’t and why my ads were profitable and theirs weren’t. Niche research isn’t so much about finding out “which niche” but finding out what “triggers” that niche to buy.

The Quick Way To Finding Rich Niches

Too many people are trying too many overcomplicated methods for finding niche markets. You should be able to do it in your head in about 30 seconds or less.

What’s the last infomercial you seen?

Brazil Butt Lift, p90x, Ab Lounge, Total Trainer etc. etc.

Guess that means there is money to be made in weight loss, fitness, health! See how easy that is, let’s do it again…

What’s the last magazine you seen at the grocery store?

Bodybuilding, Photography, Home Decor, Wedding Planning, Recipes etc. etc.

Damn, I just found 6 amazingly hot niches in about 90 seconds!

Great niches are all around you, you just have to know what you are looking for and then practice being observant to those things.

I can’t tell you how many times my wife and I have whipped out our iPhones to do keyword research in the car because we just heard a radio commercial that mentioned key elements of a hot niche.

So What Is It That I Look For Then?

There is not a single “if you see this then you’ll be rich” element, but more like red and green flags. You train yourself to start seeing these red and green flags go up (in our minds, we’re not hallucinating!).

Green Flags

  • Someone is doing an infomercial on the topic
  • Someone has a magazine on the topic (and it’s been around for at least a year or two)
  • People are paying for advertising on the topic (banners, adwords, tv commercials)
  • You and people you know regularly buy products on the topic

Red Flags

  • No one else is doing what you are doing (are you REALLY that smart???) #I’mNot!
  • You can’t find out where they hang out (forums, blogs, meetings)
  • No infomericals, no magazines, no advertisers
  • Strange subject that makes people feel awkward when you talk about it

Now you know the red and green flags, TRUST IN THEM, and don’t go against them. I’ve tried and learned the hard way, even with all the marketing skills I have now I cannot make a bad niche into a good niche.

Plus, would you rather have an uphill battle the whole way or a downhill battle?

If you have an idea that has red flags, LET IT GO. I know sometimes we are very attached to ideas and think we are the smartest people on the planet, but you have got to start playing smart and leaving emotion out of the process.

Where Do We Start Now?

If you’re anything like me you’ll have ideas spinning through your head a million miles an hour right now. Wondering which niche you should pick and why you should pick it.

Here’s what I do…

What are my hobbies or what do I wish my hobbies were if I didn’t have one?

What would I like to do or talk about everyday even if I didn’t get paid to do it? Eating, Sleeping, & Sex are legitimate answers!

What resources do I have access too or could get access to easily that pertains to one of these niche ideas?

For example lets use scrapbooking. I’ve seen magazines about it, and I’ve seen infomercials for crafty stuff before and I seen lots of Adwords ads about it.

I know nothing about scrapbooking (red flag)

I could careless about scrapbooking (red flag)

I do not want to spend my days covered in pink felt scraps and stamp blocks (red flag)

My sister LOVES scrapbooking (green flag)

Her friends LOVE scrapbooking (green flag)

For me this niche is a good niche but not one I would choose unless I could get my sister and her friends to be the content providers and me just be the marketer behind the scenes.

Let’s do another one, this time the niche is “Marketing Your Martial Arts School.”

I freaking love martial arts!!! (BIG green flag)

I would love to spend my days kicking and punching and would do it for free (green flag)

I love marketing and I’m pretty good at it (green flag)

I love talking about marketing and would do it even for free (green flag)

I have seen ads for products about “marketing your martial arts school” (green flag)

I know people who have bought these types of products (green flag)

This is an obvious niche that I should pursue since I can’t even find a red flag.

I like the topic so it will be easy to stick with it, I’d do it even for free which is good because in the beginning I will be, and there are people already making money doing this so the trail has already been blazed.

I hope showing you my thinking process has helped you figure out how you should be thinking about niche research. Be careful not to get a case of “Analysis Paralysis” though.

Don’t over think it, this stage of niche research shouldn’t take you more than an hour or two. If you have multiple niches to choose from and don’t know which to choose… Write them down on index cards, flip them over and shuffle, pick one and save the others for later.

How Do You Find The Buying “Triggers?”

As I said earlier the money is not necessarily in picking which niche but know what the triggers are in the niches. You could be in the weight loss niche for years but if you never key in on the trigger you’ll always struggle to sell.

When you know the trigger selling becomes easy, almost impossible to not sell.

This is why every guru keys in on the “Make millions overnight in your pajamas” message. It’s a trigger that gets thousands of people every day to buy “make money online” products.

Guess what another trigger is…

“Screw the gurus and their smoke and mirrors, here’s the real secrets”

But I don’t know anyone using that trigger ;-) (cough… cough… Me!)

Here’s the deal though, these trigger things are very powerful and can either help you do good in the world or rip a lot of people off. I know my crowd is a good crowd but please lets all promise to use this next part for good.

Yes I use the trigger above to make sales, yes I know I am using a trigger, but I am also delivering the goods on the backend. Which is an important part of the equation if you want to make money long term.

How do you find these triggers?

You have to look for them and the only way to look for them is to get active in your niche. You need to become a member of the forums, facebook groups, fan pages, spy on them on twitter, get on the phone with them (most powerful), or survey them.

You can also cheat a little by spying on your competitors and look at their advertising. Is there a common message they are using? That might be the trigger.

ADVERTISEMENT: Part of my mastermind program is that I share the triggers I find with my  members.

Armed with a legitimate trigger and a couple testimonials you could sell just about anything to anyone. Just add traffic, which we’ll talk about in later lessons during this challenge.

The only guaranteed way of finding true triggers that I have found is to browse my competitors marketing materials taking notes on headlines and benefits they use in their sales copy or advertising.

Then I browse the related forums to find the most active threads and try to figure out what is getting them so riled up.

Finally, I’ll take all those notes and create 5-6 Adwords or Facebook ads. Each ad will talk about a different aspect from the notes I took, each one could be the “golden” trigger. Now I run those ads at $5 – $10 per day for about 5 days. The one with the highest click thru rate is my “golden” trigger (or at least the best one I can find).

For about $50 out of pocket you can almost guarantee to find a trigger that will earn you thousands upon thousands in sales later on.

Your Assignment For This Week

Look around you for niches by looking at infomercials, magazines, radio commercials, and even just around your house. Practice using my red and green flags method of determining which ones are good niches.

Then look inwardly and ask yourself which of these niches would you like to pursue. Again use my red/green flag system to determine which niches are good fits for you. If you come up with multiples, play the index card game.

Once you got your niche picked out move on to trying to find 5 or 6 possible triggers and then try to prove which one is the best. This can be done for free by doing surveys and 1on1 conversations with people in the niche or automated by paying for ads and seeing which performs the best.

Notice, that looking for a product was never mentioned. It is INCORRECT to try and find a good product first. First you find the eyeballs and what gets the attention of the eyeballs. Then you drive those eyeballs to a product you know they’ll like using your “golden” trigger.

Overachievers Assignment

If you want to really swing for the fences then choose a BIG niche like weight loss, stocks, real estate, make money online etc. etc. These niches are harder but that’s because they are FULL of money and the barrier to entry is the extra effort it takes to play ball in these big niches.

I got your back and I’ll guide you through playing ball with the big boys.

DO NOT attempt this unless you have a serious set of brass balls. DO NOT let dollar signs blind you from knowing yourself and what you are capable of. There will be a CONSIDERABLE amount of extra effort and mental toughness to play ball at the big levels. First timers should start out in smaller ponds where money comes easy.

“To Thine Own Self Be True” – William Shakespeare

Ok we’re done for today which means you should ask any questions you have in the comments below. Tomorrow’s post will be a QnA where I will answer as many questions from the comments below as I can.

I also don’t mind flattery comments where you just tell me how much you liked this post. Helps keep me motivated!

Finally, if you did like this article than chances are you can help others (and me) by sharing it on Twitter or Facebook ;-)

Go Bigger,
Justin Brooke

“All It Takes Is Action And Action Builds Confidence”

P.S. There is a phenomenal book by one of my favorite copywriters that talks more about “Triggers.” You can read more about that book here. I highly recommend it and any other books by him, I have them all!

{ 46 comments… read them below or add one }

Joe Fier June 15, 2010 at 10:36 am

Hey Justin, freaking awesome post man. If this is the beginning of the 90 day challenge, I can’t wait for what will come next.

You gave a great lesson about newbies not starting in the IM niche. I started in the IM niche (and still work at it), but it has no where near amounted to the same income I receive from other niches.

Keep it coming man, this is great stuff!

Joe Fier


Isobel June 15, 2010 at 10:51 am

That’s a seriously good post, Justin – all flattery aside :) I’ve never heard anyone talk about the triggers so clearly and your point that you could be in a niche like weight loss and never find the triggers was definitely an a-ha for me.

I’ve chosen my niche, I have very ladylike but brass balls cos it’s one of the biggies … and that means lots of triggers because there are lots of people looking for different things. Do I look for a “market”, a sub-set of people, before I look for the triggers?

Many thanks


Justin Brooke June 15, 2010 at 11:40 am

Thanks Isobel and super happy to hear you got an aha moment already. As for your question always revert back to the three part rule I mentioned in the beginning of the post.

Find a school of hungry fish
Find out what they want to eat
Then feed it to them

So yes, find the market first then find the trigger


Shawn Horwood June 15, 2010 at 10:55 am

I’d just like to add my comments. You should constantly be looking for new triggers to test because you’ll think you have the best one and then suddenly you’ll realize that there’s a trigger you never would’ve thought of.

And sometimes the people you attract in your niche will have a different trigger than other people in your niche.

I am in the weight loss niche and like Justin says, it’s A LOT of hard work. I’ve entered other niches and made money way faster, but I really enjoy health & fitness and I love teaching it to people, so I’ve chosen to put in the extra effort.

I’ve found through talking to my subscribers and encouraging them to email me and let me know what they want or need and surveying them that one of my subniche lists has a completely different trigger that works really well than the people who read my blog.

I am basically sharing the same information with them, and they all have the same end goal, but the triggers are totally different and what they want is totally different.

So make sure you’re looking for triggers for the group of people that you attract, and if you cover a few subniches, make sure you’re finding the trigger for each subniche.

Oh ya, there’s another tip – look for a subniche in the market that you enjoy and dominate it!

This post was seriously one of the best posts on niche research that I’ve ever seen. Nobody talks about triggers and lots of people tell you to look at products & find someone to promote them to.

This was an awesome post Justin,



Justin Brooke June 15, 2010 at 11:35 am

Absolutely right Shawn, never stop looking for a better trigger.

Another extra nugget of gold is that different triggers bring in different types of customers. The trigger you are using could either attract the tire kicking complaining type of customers or the WHALES who are ready to spend hundreds and thousands without batting an eye.

For example if you had a twitter ebook and your “trigger” was “make money with twitter overnight” then you would attract the $27 – $47 standard Internet marketer. However if you change it to “Build brand loyalty and drive sales with twitter” you are attracting a completely different clientele. But the product hasn’t changed a bit!

Thank you Shawn for your insights, you ROCK!


Dayo June 15, 2010 at 11:29 am

Been looking forward to this post and not dissapointed at all!!! This is what anybody struglling to make a head start needs, i will advice everyone on the programe to follow all the action given to the core that is the only way we can see the result. Thanks again Justin Keep it comming.


Kim June 15, 2010 at 12:11 pm

Hi Justin
Great Post
Just a question, if you are testing for the right triggers, and you don’t have a product yet, where/what do you point your ads to?

Kind Regards


Justin Brooke June 15, 2010 at 2:28 pm

Shawn Horwood answered your question a few posts below. Please scroll down and read, he went into detail about it.


faye June 15, 2010 at 11:53 am

Great post! I have four niches picked out. So I will think about them for a while and see which if I feel good about them all tomorrow or if one just really reaches out and begs for SEO.


Justin Brooke June 15, 2010 at 12:10 pm

Hey Faye since ur in the Mastermind program feel free to call me and we can talk about those 4 different niches you are considering. I’ll help you pick which one is the best and most profitable.


faye June 15, 2010 at 1:57 pm

Thanks for your excellent advice!


Tony Finbarr-Smith June 15, 2010 at 12:30 pm

Hey Justin and the site fliiiiiiiing crew ;)
great post – most people dive in with the ‘here’s how you use google keyword tool/traffic estimator’ – so it’s refreshing to see you getting people to pick things that genuinely interest them and that they’re passionate about, as it’s that interest and passion that will carry them through any tough times and spur them on when tney need to write that article or whatever.
Like you said; it really has to be something you’d talk about or do for free all day long anyway.
Hell, if Gary Vaynerchuk can do it with wine, then maybe there’s a place for me to go on about Jack Daniel’s and beer all day long – I’d drink those for free! ;)

Thanks for a great start Justin.



Justin Brooke June 15, 2010 at 2:27 pm

I’d bet a beer blog would actually do really well with his model. Lots of types of beers and throw in a model in a bikini and you got a winning man show!


Tamar June 15, 2010 at 9:39 pm

Hey I’d read a beer blog and I’m the other gender. Throw on some guy pics too! :)



Justin Brooke June 16, 2010 at 9:57 am

You are correct shame on me for thinking only men drink beer… My aunt Jodi can drink me under the table and school me any day about the different types of beers.


Russell June 15, 2010 at 1:08 pm

Awesome post, Justin!

I’ve learnt something new already today. I can’t wait to see what other gems you have for us in the following weeks.

My question is this:

When testing triggers using Facebook or Adwords, what do you recommend actually linking to from the ad in the initial testing stage.

A landing page/opt-in with a free report?

Russ. :-D


Shawn Horwood June 15, 2010 at 1:46 pm

I’m not Justin, but I know that when I’m testing Facebook I send to an optin or to a content page with an optin at the bottom of the article. I know some other people who send them to pages that look like Facebook and deliver excellent content and it seems to work well.

You could also send them to your like page (I think that’s what they’re called now) and have content there for them to see.

Or you could even send them to a sales page and try to make some sales off of it (I’ve found that video sales pages work better with Facebook, at least with the people I’ve targeted).

With Adwords though you shouldn’t send them to an optin page because Google doesn’t like it. When I use Adwords I send them to a blog or article site with a really great article with an optin form on the right, but the focus of the page should be to deliver content.

The key here though is you’re mainly trying to see what gets clicks because you want to find out what triggers your target market has. What you are sending them to is secondary.



Russell Smitheram June 15, 2010 at 2:02 pm

Hi Shawn,
I appreciate your feedback. I understand that it’s for testing purposes, I was just wondering where to send those people who do click on the ad, that’s all.

I’m glad you laid it out for me. Now I’ve got some ideas to try.

Look forward to seeing you on the finish line?

Russ :-D


Justin Brooke June 15, 2010 at 2:14 pm

All great tips from Shawn

I would add that if you send them to a piece of content like a blog post or video… And if it really rocks… They are going to fall in love with you and be very interested with recieving more of the same.


Brad June 15, 2010 at 1:12 pm

Thanks Justin for the great info – How do I tell if a market is too big and brass balls are required? I’m thinking of doing debt relief since there is huge demand in the current economy and there’s tons of advertising for it. I’m not passionate about it, but I see dollar signs.

Also you mentioned PPC testing – will there be any forthcoming tips/advice for noobs? Or should I just wing it with my $50 adwords voucher I got in the mail?


Justin Brooke June 15, 2010 at 2:32 pm

Hey Brad,

Debt Relief would be one of the “big dog” niches. Also being that you are not passionate about it sends up a red flag. Going into a big niche isn’t impossible it just takes more work and for you to not be passionate about it scares me that you’ll eventually not want to do the extra work necessary.

My advice is find another niche.

As for PPC here’s an article that will help you sort out the basics


Tony Finbarr-Smith June 17, 2010 at 2:46 am

Hey Brad,
as Justin says, the big dog niches are harder and you’re more likely to make nothing and be disheartened by pursuing these.
Even experienced marketers avoid these big dog niches and focus on the longtail keywords, such as debt relief for “ex-naval officers who like cheese” or something like that and then when they’ve mopped up the sub-niches they’re positioned to take on the big one.

Someone I speak with (and I think Justin knows – Xan and Jan) made thousands with an info product on how to tie bows. Like ones that go in your hair or something. I mean how basic is that?
passionate about poker? Big niche. Can you do those fancy flourishes with chips and cards? that’s a sub-niche you might look into.
Great cook? that’s a big niche. Make the best clam chowder in the area? clam chowder recipes are a sub-niche.
It’s better for you to make just $1 in an easier niche than to be disheartened in a big dog niche.

Also do your research. This is where I’ve failed miserably in the past.
I dominated the terms “instrumental Jazz music” and “students time management” and while both of them got loads of traffic, neither of them were niches where anyone spent any money!
I urge everyone to not only listen to what Justin teaches, but to also TAKE ACTION on *EVERY* *SINGLE* *INSTRUCTION* *WITHOUT* *FAIL*.

Good luck everyone.



Liane Carmi June 15, 2010 at 2:08 pm

Cool! I love the immediately actionable stuff. Working on this now, but just thought I’d first share something with anyone who thinks it will help them.

I uploaded a PDF worksheet for today’s post on my blog.

[edited: Please read new comment policy]

Let me know if it helps you get organized!
:-) Liane


Justin Brooke June 15, 2010 at 2:19 pm

Hey Liane, I had to edit your comment and I hated doing it because you were really honestly adding something helpful.

The problem is that if I let you then I have to let someone else and then it just gets hard to draw a line. What you can do though is email us the resources you create and we will deliver them and link to your site to give you credit.


Liane Carmi June 15, 2010 at 3:22 pm

Cool, I went ahead and sent the file your way!

BTW, spent about 30 minutes making a list, going over red&green triggers, looking at forums until my eyes glazed over…just hoping to find a small niche that would work for me. But alas – looks like my huge passion is in the make money online niche.

Gonna look at some recent survey results to see possible sub-niches I can dig into…as well as possible triggers to test.

I’m thinking Russell (below my comment) has an awesome idea, as I see many people asking about wordpress blogs in general. But the question of buying triggers still stands!
:-) Liane


Justin Brooke June 15, 2010 at 3:37 pm

Lots of sub-niches inside making money online

blogging, affiliate, membership sites, website flipping, adsense, etc. etc.


Russell Smitheram June 15, 2010 at 3:47 pm

Hi Liane,

Thanks! What issues are you facing with regards to triggers?

I mean, as far as triggers go for the Wordpress niche, I’m going to check out WP products marketing material like Justin suggested and try to pick out what i think are the triggers. As in, what triggers the crowd to buy.

I’ll then test these with Facebook ads.

I hope that helps?



Liane Carmi June 15, 2010 at 9:54 pm

Hey Russ,

I was making general comment on the fact that what people say they want (in surveys) isn’t always the same as what triggers them to actually buy…

So yes, your response makes total sense!
:-) Liane


Russell Smitheram June 15, 2010 at 2:48 pm

As silly as it may seem, I actually enjoy Wordpress and building sites on the self-hosted platform.

I’ve seen many ads for themes and plugins. Is there a niche here?

(Also, how do I display a thumbnail image of my beautiful face? LOL)



Monterey Marketing Lab (Neal) June 15, 2010 at 4:45 pm

Hey Russell,
I would definitely say there’s a niche there since I know guys who work in it. You should check out the ‘wordcamps’ – wordpress conferences held around the world. Developers, users, bloggers, all sorts of people go to them.


Brad June 16, 2010 at 8:31 am

Hey Russ – the thumbnail is a Gravatar image. Go to, sign up and upload an image to associate with your email address.


James McG June 15, 2010 at 3:14 pm

Excellent post Justin, you know I’ve got all the tools for market research and seo. Somewhere along the way the “gurus” forgot to mention (or more likely I overlooked) any mention of buying triggers. That must have been in the backend upgrade that I declined.

“Screw the gurus and their smoke and mirrors, here’s the real secrets” Couldn’t have said it better myself.
BTW, I’ve got bronze ones today; not as hard as brass but still shiny metal. Found an excellent microniche for an MFA site while I was at it. :)


Steve Hall June 15, 2010 at 4:38 pm

Hey Justin
Thanks for the great post. Love the part about triggers. Can’t say I’ve seen any much info about that anywhere else. I have a few different niche’s that I’m working in at the moment and I’m not selling anything. I think you may have just identified my problem.
Can’t wait for tomorrow.


Smiley Webb June 15, 2010 at 7:41 pm

Lot’s of good info there… Much info in a fairly short post. Can hardly wait for the next post! Awesome stuff.


Steve Hall June 15, 2010 at 9:45 pm

Hi Justin
Just wondering on your thoughts as to looking at Clickbank etc for hot niches. Is a hot product a Clickbank a good niche to go after? Is it likely to be a ‘big dog’ niche?


Richard van Stratum June 16, 2010 at 6:13 am

Yet more great stuff from you bro. I genuinely reckon you’re one of the very few IM dudes actually helping people while earning a living at the same time. Good on yer! This 90 day challenge, do we need to sign up or can we just bob in and take part. Always value your stuff and keep up the cracking work. Following your blog advice over the last year has paid off big time, not so much in the make moolah online niche but a lot in smalle niches. Whatsmore thanks to you I just got my first big client to sort there site out. It’s amazing how little mainstream firms don’t know about IM. Thanks to you and thanks to Chaunna,



Ami B June 16, 2010 at 7:25 am

Thanks Justin! This is so great to see it brought back to basics & common sense, not hype (which has always scared me off and why I don’t have a site yet!)

This is going to be a total newbie question… I read all the comments below and understand the ways of doing FBook ads & using adwords for testing… but if you don’t have any website at all yet? Then I assume I’m just using the logical way of testing (red/ green flags, etc) in the good ol brain for now?



Randy June 16, 2010 at 11:45 am

Hey Justin, I’ll make this short. I’ve found the niche I want to work in, but wonder if it is too big for a beginner.
I play guitar in a pretty good “Rock” band. Have played for 30 plus yrs etc.. Have a real passion for it. Feel like I could give good content to a WP-blog etc.
Simply, the only “Red Flag” that came up was is this niche one of the “Big Dogs” ?
Seems like there might be a great “sub-niche” in there, just haven’t figured what that might be.

Your thoughts?


Justin Brooke June 16, 2010 at 12:44 pm

Guitar lessons is a big niche but it’s not one of the “big dog” niches. It’s rare that you see infomercials or other mass advertising methods for guitar lessons. There are some but nothing like credit repair, real estate, weight loss, etc. etc.

However, there are some guys out there that are already kicking ass. I would consider them semi-trucks, and you never want to try and go head on with a semi.

Instead you want to go around them.

The way you do that is by either picking a sub-niche or a unique selling point. For example look at Twitter and Facebook. Facebook was the semi-truck so Twitter chose to just focus on “status updates” and nothing more. Because they had a unique selling point then, they were able to compete very well.

When I jumped into the “make money online” niche I didn’t try to go head on with the Frank Kern’s and Russell Brunsons, I went around them by focusing on Website Flipping. You need to research what the guitar market wants and then choose one of those things that you can be the best in the world at. Whatever you do, DON’T just pick one yourself. Make sure the market has expressed interest in the topic first.


Randy June 16, 2010 at 1:07 pm

Thanks Justin, that makes sense. I didn’t mention this in the 1st post but, your eval of the niche was basically the same as mine, which makes me feel like I’m starting to get this.

I’ll get the research done today, and pick one..

Thx again,



Maggie June 16, 2010 at 4:59 pm

Great Post, and as usual, QUALITY information!
I must say, some great comments, which we can all learn from. It is begnning to feel like one great big family!
Thanks everyone, I cannot wait for tomorrows post.


Wayne Gregory June 16, 2010 at 7:14 pm

Your Book suggestion – Joe Sugarman everything he writes is great,

I went to Amazon, followed the link, and checked reviews. Found this:

“Advertising Secrets Of Written Word” is much more powerful
I purchased both “Advertising Secrets of The Written Word” and “Triggers” at the same time. Unfortunately I read “Advertising Secrets” first and was very satisfied with it.

Once I started reading “Triggers” it was like reading it all over again, word for word. Sugarman has taken entire chapters from the first book and inserted them into “Triggers”…


Justin Brooke June 16, 2010 at 10:07 pm

Took an age old book and made a new version of it, both rock and are worth every penny.


Stephen Guillen June 17, 2010 at 12:41 am

Great post Justin! I pulled out some “golden nuggets!”
- Where to find niches. I never thought about infomercials, radio, or magazines
- Red Flag/Green Flag – this is a great way to look at it.
- the homework is straight forward. I know it will take time; it’s on point, and I know it’s worth it.


Harry June 24, 2010 at 4:43 am

Bang! – Done – whats next?


How To DJ November 18, 2011 at 3:38 pm

Hi Justin,

I have chosen the How to DJ niche. I have written an eBook already and have a site selling it. it is not doing very well as i have not done any of the above.
In taking this course, I will be recreating my site from the ground up, from the lessons that I learn in this 30 day challenge.
The challenges and tips above are fantastic .. literally drooling to see the outcome.


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