So here are 6 ways to involve your readers. Apply these tactics in your writing and you’ll sell more, and who wouldn’t love that?
Asking questions in your writing is a great way to involve your readers, but stick to mostly asking questions where you’ll always get a mental “yes” from your readers.
By doing this throughout your writing you’re psychologically training your readers to say “yes” and with any luck they’ll say a big fat “YES” when you make them a paid offer. Does that make sense?
Did you know that 87% of all statistics are made up? Well, maybe they are or maybe they’re not, but either way people love stats. Especially if they’re conclusive about how effective something is.
A large portion of my income comes from websites in various health niches. Conversions have been staggeringly higher when a statistic like this has been included on the site:
“Clinically proven to be 83% effective . . . ”
I love it when stuff is “clinically proven” or “FDA tested” because it gives peace of mind to those searching for the solution. Plus, you can’t argue with stats, they take an opinion and make it a fact. Just make sure your stats are right or you’ll lose credibility very quickly.
3. Jedi Mind Tricks
Force your prospects to picture, imagine or feel a specific thing. Just include a sentence opener like:
“Just imagine when . . . ”
“Visualise yourself . . . ”
“Picture this . . . ”
“You know that feeling when . . . ”
Doing this will engage your readers and play on their emotions, and as we said earlier, making a purchase is an emotional act. Just imagine those extra sales flying into your paypal account after implementing this technique.
4. Reason Why
Robert Cialdini (the Godfather of persuasion science) says that people are more likely to comply with your requests if you give a reason why they should. This often works even if your reason why is obvious or nonsensical.
A social psychologist called Ellen Langer put this to the test on 3 separate occasions when she attempted to cut the queue for a Xerox machine. Here are her results:
“Excuse me, I have five pages. May I use the Xerox machine“?
60% said yes.
“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”
94% said yes.
So the reason why had a dramatic effect on her end result. But wait there’s more.
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies“? (well, duh)
93% said yes.
So don’t underestimate the power of the word “because” as it’ll rocket your conversions if used in the correct way. And I know you’re convinced because those statistics couldn’t lie, right?
5. Overcome objections
Try to think of what objections people might have to your arguments, highlight them and then give a reason as to why this isn’t a valid objection. For example:
“Some people have said that backlinking tools of this kind wont be effective in the post panda SEO world, but my tests have proved that to be baloney and here‘s why . . . ”
Doing this will inevitably lead to more sales because you’ll catch the folks who were almost ready to buy, but just had that 1 issue holding them back.
Infuse your own personality into your writing. Don’t be afraid to make jokes and tell personal stories. People don’t like to be sold to, but they’re more than happy to have a friend recommend a product or service. Try to be that friend, it’ll serve you well in future.
Jump to it!
Add these tactics into your current campaigns and you’ll see a big improvement. I’ve turned many failed campaigns into winners by just rearranging a few words here and there, so don’t be afraid to test and tweak.
About Jimmy Wrex . . .
Jimmy Wrex is a Niche Experimenter. You can find more traffic and conversions tactics over at his blog, NicheExperiments.com, where he and his buddy Pete blog about their niche marketing experiences and generally lark about.