Do You Use All 21 Of These Website Traffic Strategies?

by Justin

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Get More Website Traffic

Mo' Traffic... Mo' Money

Website traffic is the #1 thing separating the lions from the lambs.

Those who have it thrive and those who don’t, fall to the wayside.

But it’s important that you don’t treat all traffic the same. After more than a billion ad impressions and several million clicks to my sites I’ve learned that there are good website traffic tactics and bad ones.

I’ve also learned that each traffic strategy has it’s own do’s and don’ts.

For example…

You wouldn’t drive PPC traffic to a blog (usually), but for SEO, blogging is precisely what you want to do. There are tons of these little nuances and each of them are crucial to learn.

In this blog post I’m going to list and describe the top 21 traffic methods I use in my own business. Then over the next 21 days I’m going to dive deeper into each method in a separate blog post. As I write each in-depth article about each website traffic strategy, I will add a link to the article.

If a link has not been added yet then subscribe to our RSS feed and you’ll be notified of each new in-depth article.

When I’m finished you’ll have the ultimate starter guide to getting more website traffic.

21 Ways To Get More Website Traffic

Guest Blogging

I’ve put this one in first place because at the time of writing this article it is my biggest focus, and I strongly feel it is the #1 traffic method anyone can be using right now. You do not need to have your own blog to be a guest blogger either, but it does help.

Basically, you agree to write quality blog posts for other bloggers in exchange for a little “about the author” blurb somewhere in the post.

Ideally, you will want a link to your website, fan page, blog, or whatever you are promoting in your “about” blurb. This is where the traffic comes from. Although, it also helps you with SEO, credibility, and exposure. Which is why I give it the #1 spot.

Click Here For My Guest Blogging Tips

Video Marketing

Something as simple as a short 3 minute video every day on a niche topic overtime will attract hundreds, even thousands of subscribers. Plus, Google is ranking videos really well right now, especially if they’re on Youtube.

All you have to do is research what questions, concerns, and desires your target audience has and post a short video every day or at least every week. Consistency is key because people subscribe to people who they believe can be counted on to keep showing up.

Click Here For My Video Marketing Tips

Podcasting

Just like video marketing except most podcasts are in audio format. While they can be video, for the most part people consider podcasts to be weekly updated MP3 channels that you can subscribe too. All you need to start a podcast is recorded MP3 files and an RSS feed, but adding it to iTunes will give you access to a pre-established network.

However, unlike it’s video marketing cousin from above, Podcasts are usually a bit longer. Instead of 3 – 10 minutes long on average, Podcasts are usually 20 – 60 minutes long.

Click Here For My Podcasting Tips

Ebook Syndication

Short reports are a consultant (or coaches) best friend. They give the reader a sample of the knowledge and experience you have and let them “taste” what your advice will be like. Syndicating your ebooks means adding your short reports to ebook directories where people actively search for free ebooks about topics.

This is another free marketing method and can be used by affiliates, info marketers, coaches, and even ecommerce store owners.

Click Here For My Ebook Syndication Tips

Torrent Marketing

This one is mainly for software marketers but can be adapted for anyone. Basically a torrent is a little file that tells a network about a free download you have made available.

When people browse for these torrents they’ll get to download the file you’ve associated with it. This is AWESOME for anyone who wants to get a lot of people downloading their free demo.

It’s free and all it takes is downloading the software to submit your torrent to the directories, creating your torrent file, and submitting it to the networks.

Click Here For My Torrent Traffic Tips

Social Sharing

Unless you’ve been hiding under a rock, you’ve likely heard about Twitter, Facebook, Digg, and maybe even StumbleUpon. Well that’s just the tip of the iceberg because there are literally hundreds of knock offs and clones just like them.

All of them share the same purpose, to share stuff with communities. If you have a blog post, video, image, or MP3 that you think would be liked by the community at large, then share it and if they like it they’ll share it too.

With a little luck, practice, and elbow grease you could go viral and get massive amounts of traffic for free.

Click Here For My Social Sharing Tips

Press Releases

There are actually two different ways to use press releases to get more traffic. The first method is to optimize your press release for the keywords you wish to rank high in Google for, the second is to generate publicity.

It’s easier to optimize a press release with the right titles, tags, and keywords than it is to write a press release that will get picked up by big time journalists. However, with a little bit of practice (and some tips from me) you will be writing press releases like a pro.

The key is all in how you write the press release. If you want it to rank high in Google then just optimize the right parts with the right keywords. For publicity press releases it’s all about using the correct format, appearing news worthy, and leading with your best information while delving deeper as you finish out the article.

Click Here For My Press Release Tips

Blog Carnivals

Creating a blog carnival in your niche can help you strengthen relationships with marketing partners and tap into an awesome new traffic source. You don’t have to be the creator either. You can find blog carnivals that are already running and join them.

These blog carnivals are made up of a group of bloggers blogging about a specific topic in their industry for a pre-determined length of time. Sometimes they are recurring events that happen monthly, quarterly, or yearly. They are fun for the audience because they get to hear from many different people about the topic and fun for the blog owners because they build a new audience.

Joining a blog carnival is easy, just Google niche “blog carnival” but replace the word niche with your blogs topic. Then contact the organizer to ask if there’s room for one more.

Click Here For My Blog Carnival Tips

Adswaps

These can be really lucrative and really disappointing at the same time. For an adswap to happen, two list owners agreeing to mail out an endorsement to their list for the other persons offer. Usually each person sends the traffic to the other persons squeeze page so they both build their lists even bigger.

The risk is that the other guys list might be really unresponsive. Meaning you both might have 2,000 email subscribers and you send him 500 new subscribers but he only sends you 100… Or worse none at all (which I’ve had happen). It’s important to find people you trust and who will be able to deliver results similar to your own.

Doesn’t just have to be email lists either, could be blog subscribers, or even just a banner placement on each others websites.

Affiliate Recruiting

This is a traffic method that if done right you won’t need any other method. You’ll need to install a shopping cart software that allows you to give partners a referral link. When they refer a sale you give them a percentage of the sale.

If you get good enough at recruiting affiliate partners they will drive all your website traffic for you. Just provide them with  resources and training to help them drive more traffic and they’ll work for you. The best part is that you only pay them after a sale has been made.

If you’re really smart you’ll recruit affiliates that already have the website traffic you need and work out a deal where they will send some of it over to you in exchange for a commission.

Contest Marketing

I absolutely love this method! You can get just about anything you want with the power of contest marketing; more RSS subscribers, more sales, more traffic, more backlinks. Limited only by your creativity and bravery.

All you need to do is offer a prize to the winner and then name the terms of the contest. For example, win an iPad by commenting on this Youtube video, but the winner will be determined by the commenter who gets the most “likes” on his comment. The social proof and buzz that can be built up through a good contest is awesome.

Normally, instead of something usual like an iPad, I use a highly desirable gift to my specific market. Then I give them 3 steps to take; register, promote the contest, and be the best promoter.  I’ve done a lot with contests and even helped a friend make over $9,000 launching his 4 week coaching course with a contest.

Search Engine Optimization aka SEO

You’ve most likely heard of this one already but if not, it means to optimize your content so that it shows up first when people search for it. Most people are talking about ranking #1 in Google when they talk about SEO but it can be for any “search engine.” Yahoo, Bing, Youtube, Facebook, etc. etc.

Pay-Per-Click Advertising aka PPC

Another very popular method thanks to the success of the Google Adwords program. This method revolutionized the advertising world with it’s “pay for results only” format. The way it works is you join a PPC network, like Adwords, and bid x amount of cents or dollars per click.

Finally you choose some keywords that will trigger the display of your ad and when people click on your ad you are charged for the click while the clicker goes straight to your website. The benefit is you are only paying for traffic that has seen your website.

The secret to PPC is making sure your keywords, ads, and landing pages are very tightly relevant. If not then the clickers won’t care about your offer, but if it is very relevant to them then they will love your offer.

CPV Advertising aka PPV

Just like it’s cousin, PPC, you only pay when a certain action is taken. With CPV, the action is a view of your ad.

Most CPV advertising works by showing your advertisement as a pop-up or pop-under when someone triggers the targeting options you set in your campaign. Targets are usually web addresses or keywords.

For example, if I wanted to advertise this blog with CPV I could target every other marketing, business, and entrepreneur related blog plus the keywords someone might use to find those blogs. Then my ad would be shown as a pop-up or pop-under to anyone who went to one of those other blogs or typed in the keywords to find one of them.

However, these are not the malicious pop-ups of old, and every user that see’s your ads has given permission to the network to have your ads shown to them (only when relevant to something they are searching for).

Pay-Per-Download aka Pay-Per-Install (PPD or PPI)

Usually only software sellers use this method but it can be adapted for use by others. Basically, your ad is shown after someone has downloaded something similar to your product. Then you are charged if that person also downloads your software/application.

There is a TREMENDOUS amount of traffic available for you with this website traffic strategy, especially if you have an application, widget, or software that people might want to install. For example the “Turn Off The Lights” extension for Google’s Chrome browser get’s over 37,000 weekly installs. That’s just one app out of thousands!

The app lets users turn down the brightness of their screen for everything surrounding the video they are watching. Imagine if you had an application or software that appealed to people who watched online videos… Think you might be able to get some of them to install your free demo?

What extensions, widgets, apps, or software can you create for your market?

Solo Ads

Earlier we talked about Adswaps where you email for someone and they email for you. Well Solo Ads are similar except instead of having to reciprocate the favor, you just pay to be mentioned to their subscribers.

There are several different companies and directories you can find that will let you buy ads in other peoples emails. Some of these emails go out to millions of people too. If you’re smart, you drive the traffic you receive from this method to your own email opt-in offer, and build your list from their list.

Prices vary from cheap to thousands of dollars depending on the size and quality of the list. However, you can usually get started with a couple hundred bucks.

Banner Advertising

Getting more website traffic with this method is probably one of the oldest, most tried & true methods around. You pay someone to buy space on their website, that’s banner advertising.

You can either find your own deals by searching out websites in your market and approaching them individually, or you can use a banner network. With a banner network you just tell them what type of traffic you want and you get to pick through their catalog of websites, locations, and banner sizes available.

One big secret to banner ads is to make your banners NOT look like an advertisement.

Youtube Sponsored Ads

This is a newer traffic method for me and I’m just now starting to experiment with this website traffic tactic. All you do is pay for advertisements either on videos that your target market might be watching, or by promoting your own videos to them.

To promote your own video you’ll have to create a video about your topic, choose some keywords that relate to your topic, and then pay on a PPC or PPV-like basis. If done right, then your “Tomato Growing” video will be shown at the top of the search page when people search for things like “Tomato Growing” or “Growing Tomatoes.”

Social Advertising

Instead of making a separate category for Facebook Ads, POF Ads, MyAds, and every other method of paying for ads on social networks, I’ve gone ahead and lumped them all into one.

The methods are very similar. Basically, you are placing a hybrid (banner + text) ad on these social networks. Then you pay on a PPC or CPM model to display those ads. Finally, you use keywords and selection boxes to target the type of person in those networks that you want your ad displayed to.

Sponsored Content

Have you ever seen a commercial on television? That’s sponsored content in action!

On the Internet it can be anything from a paid tweet, to a paid blog review, to paying to be mentioned in someone’s Youtube videos. The reason you would pay for someone to mention you in their content, is because they have the eyeballs you need.

For example, in the Magic The Gathering niche, there are some Youtubers that are making great videos about MTG. Well I have a membership site in this niche and paying to be mentioned in these videos helps me get their eyeballs over to my websites.

Instead of trying to create your own content… Who is already creating great content in your market that you can pay your way into?

Retargeting

This is another semi-new traffic method, but a great one to add on. Here’s how it works: You place a code on your website and every visitor is then “tagged” (cookied). If these visitors do not buy from you and leave your site then they will be shown your advertisements on other popular sites they visit.

This makes your visitors feel like you are much more popular because they start seeing ads for your product all over the web. That’s because retargeting networks buy ad space all across the Internet and wait for visitors you tagged to show up to serve them your ads.

Confused? Don’t worry I’ll explain each of these methods in much more detail over the next 21 days. The purpose of this post was to make you aware of more methods and create a table of contents for all the articles I’ll write over the next 21 days.

Let me know what questions you have and which methods you are most interested in hearing more about in the comments below.

Go Bigger,
Justin Brooke
Internet Mad Scientist

{ 43 comments… read them below or add one }

Andy Hussong February 12, 2011 at 7:52 pm

Killer post, Justin. Looking forward to your upcoming posts, as well.

Take care,
Andy

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Justin Brooke February 12, 2011 at 8:27 pm

Thanks Andy, this series will end up being a free report that goes along with what we interviewed you for. I recommend peeps check Andy out, he’s true rockstar ;-)

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Andy Hussong February 12, 2011 at 9:25 pm

Ahhh… sounds good… and thanks for the props. ;-)

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Eleazar February 12, 2011 at 9:23 pm

Though these strategies are not new, I’m eager to learn steps-by-steps how you work on these traffic methods and hopefully copy your effective tactics. I’m looking forward your coming posts.

BTW, I’m glad I read your SEO Lies.

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Justin Brooke February 13, 2011 at 9:37 am

Glad to hear you liked SEO Lies

My goal isn’t to always share new revolutionary strategies here. New is good sometimes but new often means untested and unproven. My aim is to always share the proven methods and the best practices for them.

I would never share something that I didn’t know for sure was working phenomenally well for me or my marketing friends.

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Margie Zambrana February 12, 2011 at 10:59 pm

Hey Justin. Sounds like a great way to put a traffic plan into action. Each one of your blogs can be my weekly homework assignment ;) Thanks.

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Justin Brooke February 13, 2011 at 8:00 am

That sounds like an awesome plan!!

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Matt Wolfe February 13, 2011 at 12:24 am

Awesome post Justin! I’ve bookmarked this page and I’m looking forward to reading the rest of the posts. I’ve been hearing a lot about the “retargeting” style of marketing and I heard that you can do it through Adwords now. This is something I really want to experiment with.

I definitely hear you on Adswaps as well. I used Adswaps to get my first 8,000 or so subscribers but eventually it got to a point where the swaps just weren’t worth it. It was hard to find good swap partners and the free giveaways people offered seemed to get worse and worse, generating ill-will with my list.

Great post. I’m really looking forward to reading more. Forum posting and blog commenting were what got me my first bit of traffic and still generate quite a bit for me to this day… Maybe something worth mentioning as well?

Looking forward to reading more!
Matt

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Justin Brooke February 13, 2011 at 8:02 am

Hey Matt yeah retargeting is awesome and when you hear about the resources I’m going to mention you’ll definitely be all over it.

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Matt Garrett February 22, 2011 at 10:06 pm

that’s why it’s so important to segment your list, so you can do adswaps with some lists and nurture a deeper relationship with others… :)
Guess we better get a date set up for an interview on adswaps mate!
skype me tomoz if you’re around, just not too early… ;-)
Matt

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pierre February 13, 2011 at 12:27 am

thanks justin for a very informative post. I guess i know more of these methods than i thought but didnt know what they were called. i will be looking forward to the upcoming post that will take a deeper look at these methods and maybe even reveal a few tips or tricks that can help my traffic flow.

I am an offline marketer. Justin, when do you think you might have a post teaching how to get offline leads??

As always great content my friend.

Thanks :-D

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Justin Brooke February 13, 2011 at 8:09 am

I’ll make sure to do a post dedicated to offline right after this series. However, any of these traffic methods could apply as well.

Instead of selling a product or being an affiliate you would be selling your services.

Using these traffic methods to advertise a pre-recorded webinars is awesome for getting local leads.

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Dale February 13, 2011 at 12:32 am

Hey Justin,

Mmmmnn…. Very interesting post. Most of these techniques I am familar with, but I am always looking to learn more. The ones that I am especially interested in learning more about are Podcasting, Youtube Sponsored Ads & SEO.

Looking forward to learning from you…

Cheers

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Bradley Will February 13, 2011 at 12:39 am

Ohhh this is just what I was looking for Justin. I am going to put a few of these into play. Thanks for sharing this, your a traffic getting beast! : )

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Jimmy Wrex February 13, 2011 at 6:08 am

Hi Justin,

I’ve played around with Youtube marketing and enjoyed some success but I could be doing a whole lot more with it. Would love to see you delve deeper on that.

Keep up the good work!

Jimmy Wrex

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Justin Brooke February 13, 2011 at 9:22 am

Yeah it’s something I’m doing a lot more of too so I’ll be adding quite a bit about it in the video marketing post

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MaggieB February 13, 2011 at 12:31 pm

Some great tips! Since I use a lot of my YouTube videos on my own site I am going to have to check out the YouTube sponsored ads you mentioned! Thanks for the heads up!

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Jing Zhou February 13, 2011 at 2:27 pm

Great list Justin
This list will get any site out wide on the internet
and i believe with Google’s new updates may, cafine
this will allow a more “SOCIAL” approach.
Guest blogging is pure gold. thanks
I am even learning video marketing.It is powerful and something is better than nothing.everyones first videos are not masterpieces but better than nothing.
PPV is something i am learning. POF and PPV. so powerful
Thank you for sharing ..it is so valuable
Aloha and Mahalo
Jing, Maui, HI

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Sandra Connor February 13, 2011 at 3:09 pm

Helpful and comprehensive list, Justin. Very glad that Michele MacPherson helped me to discover you and your blog today!
Love it when a new resource also leads me to some new information or new interpretation.

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Justin Brooke February 13, 2011 at 3:23 pm

I’m very glad she led you here too, you sound like a very pleasant person to get to know.

I hope I can keep impressing you and that we get to know each other better.

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John Waller February 13, 2011 at 3:37 pm

Very cool Justin. I love SEO Lies and this series will surely be helpful.

quote from you…
“As I write each in-depth article about each website traffic strategy, I will add a link to the article.”

This sounds like a SEO strategy to me! Good Stuff…

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Alejandro Reyes February 13, 2011 at 5:43 pm

This is going to be a KILLER series brother. Can’t wait for it all man.

Keep writing!

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Maggie February 13, 2011 at 6:47 pm

Awesome Justin, thanks.

I am getting into Podcasting in a big way now, and loving it. I will keep you updated with the results I am getting.

I have pushed aside a few of my websites to just sit until I get around to them whilst I work on getting one of my sites in a red hot niche to become an “authority site” . It is being totally revamped and have my SEO Plan listed out, and Podcasts are to be high on the agenda.

Press Releases are also in there so desperately need to get some help with them! I can never seem to get them to read right!

Love and Light

Maggie

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semmy @ Make Money Online February 13, 2011 at 8:09 pm

Hi Justin this is huge lists of traffic!! Look forward another post!!

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Addison February 13, 2011 at 8:45 pm

Great Stuff Justin! Looking forward to the rest of the posts! Holla!

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Justin Brooke February 13, 2011 at 10:41 pm

Hey dude glad to see you around here, hope I can impress ;-)

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Rob February 14, 2011 at 4:57 am

Hey Justin

Another awesome blog post, I love reading your material Justin. I wanted to ask if you’ve had any experience and success with document sharing sites? Some people rate them highly for link building and driving traffic – what are your thoughts?

@Pierre – Local business networking is a great way to generate leads for your business, especially if they let you run seminars for the group and distribute marketing material.

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Justin Brooke February 14, 2011 at 1:18 pm

I think document sharing is great, but I wouldn’t necessarily use it for link building. It is good for delivering great content to a new audience which could get them coming back to your website and subscribing for more great stuff.

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Dale Tournemille February 14, 2011 at 12:53 pm

You’re right, this site does have freakishly good Internet marketing tips. Thank you for the well-written insights.

Dale Tournemille

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Erin February 14, 2011 at 12:53 pm

Justin,

I’m so happy you mentioned the importance of press releases in this post. Often neglected or overlooked, a well-written, targeted release is a very cost effective way to keep on top of your company’s SEO efforts and churn out timely newsworthy content.
Thank You!

Erin Elizabeth
e-onlinedata Merchant Services

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Tralee Johnson February 14, 2011 at 2:46 pm

Hi Justin,
Thank you, Justin, it is an art to be able to explain technical information in layperson’s terms. I’m looking forward to hearing more.

I’ve experienced “Targeted Marketing” first hand, and am not too fond of it. I went to a New Zealand auto rental site for a friend, but did not make a reservation. Since then, the NZ auto rental ad shows up on many of the sites I visit. Now I know it has a name, “Targeted Marketing.” As a customer, I find it annoying, yet agree if used in moderate amounts, would enhance a company’s popularity. I personally will use it sparingly for my customers. (P.S. Is there a way I can un-do this NZ ad from popping up all the time?)

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Justin Brooke February 14, 2011 at 5:12 pm

Not to sound like Mr. Know It All but it’s called retargeting. Would hate for you to not be able to read more about it because you searched for the wrong thing.

A way to stop it is to delete your cookies. There are also ad blocker plugins for your browser that you can use.

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Sean Mitchell February 15, 2011 at 5:32 pm

Torrent marketing eh? I suspect that might be very much like the freebie seekers in the p2p space, but I’m sure a worthy addition to getting your marketing message/content out there. Interestingly, I just picked up a client that had his training material (video course) being shared illegally so we’re formulating a torrent strategy to counteract it with seeding ‘promo material’ on torrents to dilute the impact the illegal sharing is having on his sales. Cest la interwebs…

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Justin Brooke February 15, 2011 at 5:53 pm

You’ll like that blog post for sure then, so stick around!

P.S. I once made two $500 coaching sales from pirating myself. Was pretty awesome to hear them talking about the “secret” they learned from some guy in a forum (which was actually me!) MUAH AH AH AH AH!!

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semmy @ wp design February 17, 2011 at 4:03 am

Hi Justin can you teach me how to make money using Torrent? Do you used a torrent submitter to submit your file?

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Justin Brooke February 17, 2011 at 7:15 am

It’s coming soon Semmy, if you search Youtube for “Traffic From Torrents” you’ll find a video from Michelle MacPhearson all about it

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Cordell Clibon February 20, 2011 at 11:02 pm

I just want to mention I’m all new to blogs and truly loved you’re web page. Very likely I’m likely to bookmark your site . You definitely come with really good articles. Cheers for sharing your website.

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Mike@ Chester Racecourse Hospitality March 14, 2011 at 6:20 am

Fantastic post Justin! Im looking forward to reading up on them all for over the next few days. And hopefully improve my google ranking.

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Tom @ Massage March 29, 2011 at 9:15 pm

Awesome! Thanks so much for sharing this, I’ll work my way through this list one step at a time!

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Christina Sponias April 9, 2011 at 2:06 pm

Retargeting is a wonderful idea!

How much do we have to pay for it?

Another good idea is to find a way to do business with everyone you know. Many times a different relationship online may help you in your business efforts. You have to find the courage to begin…

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Dolores Yerena October 30, 2011 at 5:50 am

nice site you got here ill be sure to bookmark it and tell all my friends.

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Dejan July 3, 2012 at 11:00 pm

Wow. Thanks Justin. I newer thought about Torrent Marketing. This has brought me some good ideas. Thanks again.

Maybe you should mention also article marketing…

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Justin July 13, 2012 at 10:16 am

Article marketing is old school, Guest blogging is much better.

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