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Thanks to the strategies taught in the “Go Giver” series I have been able to live a very blessed life for the last 4 or 5 years.
Even landing the biggest partnerships and opportunities in my life, literally translating into hundreds of thousands of dollars.
While this interview is mainly centered around the second book in the series, Go Givers Sell More. I believe both books are necessary reading for any business owner.
Especially if you are just starting out and don’t have a lot of resources to compete with the larger players in your industry.
The Go Giver way of doing business consists of “The 5 Laws of Stratospheric Success” and when you apply those 5 laws you level the playing field.
In fact I’d even say you skew the playing field in your favor.
What’s Inside The Books
The first book is written in parable format so it’s a very easy read. You’ll be introduced to the two main characters; Joe and Pindar.
Joe is a struggling salesman with a quota pending. He meets Pindar through a friend in the office and is taken under Pindar’s wing, learning a whole new way of selling that defies most sales books.
Through meeting different characters in the book, Joe learns each of the 5 laws of stratospheric success. Finishing with a happy ending where Joe is not stressed out any more about hitting his career goals.
However, the laws are so profound in the first book, The Go Giver, that a lot of people were left wondering how to apply them in their own situations.
Which is why Bob Burg and John David Mann wrote the second book, Go Givers Sell More. In the second book they trade the fictional characters for real life case studies on how people are applying what was taught in the first book.
Not only do you get countless real life examples of how these laws are changing peoples lives, you also get in depth teaching on each of the 5 laws. The first book will change your perception on how REAL business is done. The second will take you by the hand helping you apply those new ideas.
I fully endorse this book, it’s a book that I’ve literally bought and given to my own family members. I get no affiliate commission or compensation of any kind for asking you to buy this book. It’s just something that I feel will help a lot of people in large deeply impactful ways, and I get a joy out being able to have even a small part in that.
Listen To The Interview
I’ve been blessed with the opportunity to interview Bob Burg and in this half hour long session Bob covers a lot of ground not covered in his book. For example, when should you stop “giving” and where did the 5 laws come from. Click play below to listen to the interview…
QUESTION: While this is in NO WAY what “The Go Giver” method is about… Do you think it’s possible to make money from giving things away for free? Leave your answer below as a comment and read what others have to say as well.
P.S. Don’t miss our usual Tuesday night “Twenty Minute Tackle” shows. We’ll be giving away free copies of “Go Givers Sell More” live for the next 2 weeks. Shows are every Tuesday night at 11pm eastern and recorded weekly. Watch live or browse our recordings at http://budurl.com/20minutetackle
Go Bigger,
Justin Brooke
“All It Takes Is Action And Action Builds Confidence”

Interview With Bob Burg [26:47m]: 
